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Planning and management of meetings, expositions, events and conventions

Author: George G Fenich
Publisher: Boston : Pearson, [2015]
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: George G Fenich
ISBN: 9780132610438 0132610434
OCLC Number: 855977492
Notes: Includes index.
Description: xvii, 218 pages ; 29 cm
Contents: Strategic planning in meetings, expositions, events, and conventions --
Meetings and events as complex projects --
Risk management for meetings, expositions, events, and conventions --
Stakeholder management --
Accounting and financial planning --
Event progam planning --
Planning and designing the environment --
Site planning and management --
Food and beverage planning --
Marketing of meetings, expositions, events, and conventions --
Promotions planning --
Sales initiatives in the meetings and events industry.
Responsibility: George G. Fenich, Ph.D., School of Hospitality Leadership East Carolina University

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