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Planning, implementing, and evaluating health promotion programs : a primer

Author: James F McKenzie; Jan L Smeltzer
Publisher: Boston : Allyn & Bacon, ©1997.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
McKenzie, James F., 1948-
Planning, implementing, and evaluating health promotion programs.
Boston : Allyn & Bacon, ©1997
(OCoLC)606278445
Online version:
McKenzie, James F., 1948-
Planning, implementing, and evaluating health promotion programs.
Boston : Allyn & Bacon, ©1997
(OCoLC)608992136
Document Type: Book
All Authors / Contributors: James F McKenzie; Jan L Smeltzer
ISBN: 0205200699 9780205200696
OCLC Number: 34823881
Description: xi, 324 pages : illustrations ; 24 cm
Contents: Health education, health promotion, health educators, and program development --
Models for health education and health promotion programming --
Starting the planning process --
Assessing needs --
Measurement, measures, and data collection --
Mission statement, goals, and objectives --
Theories and models commonly used for health promotion interventions --
Interventions --
Community organization --
Identification and allocation of resources --
Marketing : getting and keeping people involved in a program --
Implementation : strategies and associated concerns --
Evaluation : an overview --
Evaluation models and designs --
Data analysis and reporting --
Appendixes.
Responsibility: James F. McKenzie, Jan L. Smeltzer.

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