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Planning & producing the advertisement

Author: Steve Clements
Publisher: Sunrise, FL : D.E. Visuals, 2001.
Series: Global business and economics in video
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Database:WorldCat
Summary:
Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.
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Details

Genre/Form: Educational films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Steve Clements
OCLC Number: 874048348
Language Note: This edition in English.
Notes: Title from resource description page (viewed Mar. 12, 2014).
Description: 1 online resource (23 min.).
Series Title: Global business and economics in video
Responsibility: by Steve Clements.

Abstract:

Discusses the importance of projecting sales and profits in the context of planning the retail-advertising campaign. Follows each stage of the retail-advertising process from target market selection, developing creative, producing the ad, and culminates with media placement. Interviews with advertising professionals from an ad agency, design studio, direct mail and department store.

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Linked Data


Primary Entity

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Related Entities

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   schema:givenName "Steve" ;
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