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Planning research in hospitality and tourism

Author: Levent Altinay; Alexandros Paraskevas
Publisher: Amsterdam : Elsevier : Butterworth-Heinemann, 2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

Presents an approach to planning research projects which are a necessity in most hospitality and tourism courses taught at degree level. This text considers the particular characteristics of the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Levent Altinay; Alexandros Paraskevas
ISBN: 0750681101 9780750681100
OCLC Number: 191848817
Description: x, 247 p. ; 25 cm
Contents: 1. Getting started --
What is research and why do we do it? --
Why do we need to do research at all? --
How does a research project start? --
Formulating the broad research question --
The role of the supervisor --
The international researcher --
Summary --
Student experiences --
Exercise: your preferred approach to research --
Review questions --
References --
2. Developing academic reading skills --
Why academic reading? --
How do you know you have a paper worth reading? --
Reading the paper --
Extracting value from your reading --
SQ3R: a technique for effective academic reading --
Academic reading from an international student's perspective --
Summary --
Exercise: reading --
Review questions --
References --
3. Developing literature review skills --
Locating the sources of your literature --
Defining the initial parameters of a search --
Conducting the main search and filtering the results --
Organizing your results --
Referencing your sources --
Articulating the research aim --
The international dimension of literature review --
Summary --
Student experiences --
Exercise: literature maps --
Review questions --
References --
4. Research philosophies, approaches and strategies --
Research philosophies: positivism and phenomenology --
Research approaches: deduction and induction --
Quantitative versus qualitative research --
Research strategies --
The international dimension in choosing a methodology --
Summary --
Exercise: research philosophies, approaches and strategies --
Review questions --
References --
5. Sampling --
What is sampling? --
Probability sampling --
Non-probability sampling --
Sample size --
The problem of non-response --
Sampling in qualitative research --
Summary --
Review questions --
References --
6. Data collection techniques --
Interviews --
Observation --
Questionnaires --
Content analysis of documents. Increasing the credibility of your research --
Summary --
Review questions --
Annex: Hospitality and tourism studies using different data collection techniques --
References --
7. Writing your research proposal --
Section One --
Section Two --
Section Three --
Closing your proposal: the appendix --
Summary --
Student experiences --
Review questions --
References --
8. Conducting the fieldwork --
Negotiating access to organizations --
Professional conduct in the interview setting --
The international dimension --
Summary --
Student experiences --
Review questions --
References --
9. Analysis of qualitative data --
Qualitative data --
Different approaches to qualitative data analysis --
Using Computer-Assisted Qualitative Data Analysis Software (CAQDAS) --
The international dimension: language and 'language equivalence' --
Summary --
Review questions --
Annex: Extended example of inductive analysis --
References --
10. Analysis of quantitative data --
Scales in quantitative analysis --
Organization, coding and entering data for analysis --
Analysing quantitative data --
Summary --
Exercises: quantitative statistical analysis --
Review questions --
References --
11. Writing up the dissertation --
Cover page, abstract, acknowledgements and contents --
Introduction --
Literature review chapters --
The research design chapter --
Presenting and discussing your findings --
Conclusions and implications --
The last chapter: introduction revisited --
The final touches --
Other presentation conventions --
Summary --
Turning a dissertation into an academic paper --
Review questions.
Responsibility: Levent Altinay and Alexandros Paraskevas.

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