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Platform : get noticed in a noisy world

Author: Michael S Hyatt
Publisher: Nashville, Tenn. : Thomas Nelson, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Discusses how to create a platform and build an audience using social media technologies.
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Additional Physical Format: Electronic version:
Hyatt, Michael S.
Platform.
Nashville, Tenn. : Thomas Nelson, ©2012
(OCoLC)795565526
Document Type: Book
All Authors / Contributors: Michael S Hyatt
ISBN: 9781595555038 159555503X
OCLC Number: 758397650
Description: xix, 261 p. : ill. ; 22 cm.
Contents: Introduction: All the World's a Stage --
Part One: Start With Wow --
Create a Compelling Product --
Bake in the Wow --
Exceed Market Expectations --
Beware of the Obstacles --
Don't Settle for Less than Great --
Give Your Product a Memorable Name --
Wrap the Wow in Style --
Part Two: Prepare to Launch --
Accept Personal Responsibility --
Think Bigger ... No, Bigger! --
Define Your Platform Goals --
Create an Elevator Pitch --
Set Up Your Branding Tools --
Assemble Your Pit Crew --
Secure Raving Endorsements --
Get a Great Head Shot --
Develop an Online Media Kit --
Part Three: Build Your Home Base --
Understand the Model --
Focus Your Efforts Online --
Beware of Self-Proclaimed Social Media Experts --
Start a Blog (or Restart One --
Create the Content Yourself --
Use a Blog Post Template --
Maintain a List of Post Ideas --
Write Posts Faster --
Create Video Interviews --
Don't Hire a Proofreader --
Protect Your Intellectual Property --
Avoid Common Blogging Mistakes --
Create a Better About Page --
Develop Your Landing Pages --
Build a Speaking Page --
Forget About Metrics (for Now) --
Part Four: Expand Your Reach --
Kiss Marketing Good-Bye --
Understand What's Not Important --
Generate More Blog Traffic --
Build Your Subscriber List --
Promote Your Older Posts --
Write Guest Posts --
Give Stuff Away --
Stop Losing Readers --
Watch These Metrics --
Embrace Twitter --
Understand Twitter Basics --
Don't Write Off Twitter! --
Devote Thirty Minutes a Day --
Get More Twitter Followers --
Keep from Getting Unfollowed --
Use Twitter to Promote Your Product --
Set Up a Facebook Fan Page --
Employ Consistent Branding --
Be Prepared for Traditional Media --
Part Five: Engage Your Tribe --
Get More Blog Comments --
Don't Respond to Every Comment --
Keep the Conversations Civil --
Develop a Comments Policy --
Practice the 20-to-l Rule --
Monitor Your Brand --
Defend Your Brand --
Don't Feed the Trolls --
Monetize Your Blog --
Conclusion: Take the First Step --
Appendix A: Comply with the FTC Guidelines --
Appendix B: Post Ideas for Novelists.
Responsibility: Michael Hyatt.
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Abstract:

In Platform, Mike Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been  Read more...

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