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Plunkett's advertising & branding industry almanac 2013 : the only comprehensive guide to advertising companies & trends

Author: Jack W Plunkett; Plunkett Research, Ltd.
Publisher: Houston, Tex. (P.O. Drawer 541737, Houston TX 77254-1737 USA) : Plunkett Research, Ltd., ©2013.
Edition/Format:   eBook : Document : English : 9th edView all editions and formats
Database:WorldCat
Summary:
The data and areas of interest covered are intentionally broad, ranging from branding trends to emerging technologies, to an in-depth look at the major firms (which we call "THE ADVERTISING 400") within the many segments that make up the advertising and branding industry.
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Genre/Form: Electronic books
Directories
Statistics
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jack W Plunkett; Plunkett Research, Ltd.
ISBN: 9781608799619 1608799611 1299611850 9781299611856
OCLC Number: 849904809
Notes: Title from PDF title page (viewed on June 24, 2013).
Includes glossary and indexes.
Description: 1 online resource ([531] pages) : illustrations, digital file
Contents: 1. Major trends affecting the advertising & branding industry --
2. Advertising & branding industry statistics --
3. Important advertising & branding industry contacts --
4. The ADVERTISING 400: who they are and how they were chosen.
Other Titles: Plunkett's advertising and branding industry almanac 2013
Advertising & branding industry almanac 2013
Advertising and branding industry almanac 2013
Responsibility: [editor and publisher], Jack W. Plunkett.

Abstract:

The data and areas of interest covered are intentionally broad, ranging from branding trends to emerging technologies, to an in-depth look at the major firms (which we call "THE ADVERTISING 400") within the many segments that make up the advertising and branding industry.

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