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Poland's new ways of public diplomacy

Author: Beata Ociepka
Publisher: Frankfurt am Main ; New York : Peter Lang GmbH, [2017] ©2017
Series: Studies in communication and politics, Vol. 5; Studies in communication and politics.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book analyzes when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors to position the country internationally. The Polish case illustrates how a mid-size country in Europe attempts to impact the public opinion formation abroad while implementing soft power tools. Since 2004, when Poland  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Ociepka, Beata.
Poland's new ways of public diplomacy.
Frankfurt am Main ; New York : Peter Lang GmbH, 2017
(DLC) 2017010190
(OCoLC)987212537
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Beata Ociepka
ISBN: 9783631705292 3631705298
OCLC Number: 993254956
Description: 1 online resource (242 pages).
Contents: Introduction --
Poland's re-entry into the international community: the geopolitical context --
Public diplomacy as a communication model --
Messages and images: translating Poland with key messages and logos --
Cultural diplomacy: from Paderewski to "Don't panic. We are from Poland" --
Politics of memory as a core element of Poland's (new) public diplomacy --
Mediated public diplomacy --
Development cooperation and the promotion of democracy --
Soft line of economic power: the economy as a brand --
Bottom-up: the self-government dimension and citizen public diplomacy --
Conclusion.
Series Title: Studies in communication and politics, Vol. 5; Studies in communication and politics.
Responsibility: Beata Ociepka.

Abstract:

The book explains when and how Poland implemented public diplomacy. The author explains it as a form of external political communication of governments conducted in cooperation with non-state actors  Read more...

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