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The political brain : how we make up our minds without using our heads

Author: Drew Westen
Publisher: New York : PublicAffairs ; London : Perseus Running [distributor], 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A clinical psychologist and political strategist looks at how voters respond emotionally, not rationally, to presidential candidates and offers examples of politicians who create an emotional bond with voters that helps them ignore facts that contradict their preference.
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Document Type: Book
All Authors / Contributors: Drew Westen
ISBN: 9781586485733 1586485733
OCLC Number: 213383801
Notes: Originally published: 2007.
Description: xv, 475 pages ; 21 cm
Contents: Winning states of mind --
Rational minds, irrational campaigns --
The evolution of the passionate brain --
The emotions behind the curtain --
Special interests in mind --
Trickle-up politics --
Writing an emotional constitution --
Aborting ambivalence --
Gunning for common ground --
Racial consciousness and unconsciousness --
Death and taxes --
Hope, inspiration, and political intelligence --
Positively negative --
Terror networks --
Civil and uncivil unions.
Responsibility: Drew Westen.

Abstract:

This groundbreaking investigation by a renowned psychologist and neuroscientist proves it: We vote with our hearts, not our minds  Read more...

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"The most interesting, informative book on politics I've read in many years" Bill Clinton "May prove to be one of the most important studies of political campaigning of recent times." Jonathan Read more...

 
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