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|Description:||xv, 282 p. : ill., map ; 24 cm.|
|Contents:||1. Brands as a solution to the mobilization dilemma; 2. Catalysts of machine demise; 3. Political campaigning in the wake of the machine; 4. Changing public minds; 5. Brands and megaprojects; 6. Elusive representation; 7. Brand politics in global context.|
|Series Title:||Cambridge studies in comparative politics|
'In Political Branding in Cities, Eleonora Pasotti gracefully lifts the veil of standard social scientific analysis, and exposes the profound shifts occurring in municipal politics across different