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Political campaign communication : inside and out

Author: Larry Powell; Joseph Cowart
Publisher: Boston : Pearson, ©2013.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Larry Powell; Joseph Cowart
ISBN: 9780205006090 0205006094
OCLC Number: 759050027
Description: xiii, 306 pages ; 23 cm
Contents: Machine generated contents note: pt. I An Overview of Political Communication Issues --
ch. 1 Political Communication: An Introduction --
Academic Observers vs. Professional Practitioners --
The Outside View of Academics --
The Inside View of Political Professionals --
Areas of Research Related to Political Campaign Communication --
Persuasion --
Organizational Communication --
Interview with James T. Kitchens --
Advertising --
Marketing --
Group Communication --
Political Science --
The Distinctive Nature of Political Communication --
Defining Political Communication --
Summary --
Questions for Discussion --
ch. 2 Political Socialization: The Development of Political Attitudes --
Major Socialization Agents --
Family --
Media --
Political Parties --
Other Socialization Agents --
Peers --
Schools --
Political Socialization Styles --
The Invisible Youth Vote --
The Social Cost of Voting --
Partisan Orientations and the Political Consultant --
Summary --
Questions for Discussion --
ch. 3 Campaign Strategies --
Strategy Analysis --
SWOT Analysis --
Who'll Say What --
CAT Analysis --
Situational Analysis --
Two Strategic Models --
The In Man-Out Man Strategy --
Assumed Incumbency Strategy --
Three Traditional Models --
The Easy Decision --
Ticket-Splitting --
The Least Objectionable Candidate --
Two Strategies for the Twenty-first Century --
Partisan Politics and "The Permanent Majority" --
The Political Brain --
Positional Strategies --
Summary --
Questions for Discussion --
ch. 4 The Image of the Political Candidate --
The Nature of Candidate Images --
The Development of Candidate Images --
Cognition --
Evaluations --
Behavioral Manifestations --
Image Influences on Election Decisions --
Campaign Influences on Images --
The Role of Gender --
Summary --
ch. 5 Media Theory and Political Communication --
The Bullet Theory (Hypodermic Model) --
Propaganda Techniques --
Propaganda Techniques --
The Limited Effects Model --
Criticisms --
Campaign Implications --
Agenda Setting --
Agenda-Setting Models --
Research Considerations --
Low Motivation --
Uses-Gratification --
Relational Theories --
The Friendship Theory --
Political Relationships --
Influence Gaps --
Other Issues --
Summary --
Questions for Discussion --
pt. II The Campaign Team --
ch. 6 Campaign Organization --
Organizational Roles --
Political Parties --
Summary --
Questions for Discussion --
ch. 7 Campaign Communications in the Mass Media --
The Effectiveness of the Process --
Schools of Consulting --
The Tasks of the Consultant --
Message Development --
Scriptwriting --
Cinematography and Videography --
Editing --
Time Buying --
Decisional Strategies for Time Buying --
Traffic --
Other Campaign Media --
Newspaper Ads --
Outdoor Advertising --
Books --
The Ongoing Process --
Summary --
Questions for Discussion --
ch. 8 Campaign Communications: Direct Voter Contact --
Phone Banks (Political Telemarketing) --
The Functions of Phone Banks --
The Telephone Bank Process --
Other Types of Telephone Banks --
The Weaknesses of Telephone Banks --
Something New Under the Sun --
Direct Mail --
Case Study: Election Day in Florida, 2000 --
Summary --
Questions for Discussion --
ch. 9 Political Speeches --
The Nature of Political Speeches --
The Speechwriter and the Process --
Message Framing --
Word Choice --
Sound Bites --
Humor --
Types of Campaign Speeches --
The Stump Speech --
The Issue Speech --
The Event Speech --
Playing Defense --
The Apology --
The Mea Culpa --
The Nonspeech --
The Speech Not Given --
Influencing the Situation --
Summary --
Questions for Discussion --
ch. 10 Cyberspace: The Internet and Political Communications --
The Early Years of Internet and Politics --
Fund-Raising --
Viral Videos --
Social Media --
Voter Contact --
Back to the Future --
Volunteers --
Political Blogs --
The Negative Side of Internet Politics --
Summary --
ch. 11 Political Polling --
Types of Political Polling --
Benchmark Survey --
Tracking Polls --
Other Polls and Surveys --
Exit Polling --
Focus Groups --
Cyberpolling --
Robo-Polling --
Interview with John Anzalone: Polling in the Twenty-first Century --
Internet Polling --
The Process of Political Polling --
Questionnaire Development --
Sampling --
Interviewing --
Data Analysis --
Levels of Confidence and the Confidence Interval --
Report Writing --
What Can Go Wrong --
The Ethical Controversy Generated by Political Polling --
Pseudopolling --
Call-in Surveys --
Push Polls --
Summary --
Questions for Discussion --
pt. III Campaign Concerns --
ch. 12 Press Coverage and Media Relations --
Factors Influencing News Coverage --
Candidate Credibility --
Nature of the News --
Nature of the Office --
Location --
Candidate-Reporter Relationships --
Pack Journalism --
Embedding --
News Priming --
Topics for News Coverage --
Events --
Issues --
Scandals and Controversies --
The Horse Race --
Personal Lives --
Campaign Advertisements --
Narrative Examples --
Types of News Coverage --
Straight News --
Editorials --
Sunday News Shows --
The Role of the Press Secretary --
The Issue of Media Bias --
Politics and Entertainment Media --
Summary --
Questions for Discussion --
ch. 13 The Role of Political Money --
The Role of Political Money --
Rules of the Game --
Campaign Contributions --
Spending Limits --
Reporting Requirements --
Circumventing the Rules --
Changes for 2010 --
Fund-Raising Techniques --
Host Events --
Direct Mail --
Online Contributions --
Bundling --
Summary --
Questions for Discussion --
ch. 14 The Role of Interpersonal Influence --
Interpersonal Opinion Leadership --
The Two-Step Flow --
Interpersonal Utility (Anticipated Communications) --
Rumors --
Political Elites --
Political Lobbying --
Nature of the Profession --
Tools of the Trade --
The Revolving Door --
Legislative Cue-Giving --
Campaign Implications --
Summary --
Questions for Discussion --
ch. 15 Critical Events Analysis --
Antecedent Conditions --
Dissemination of Information --
Voter Interest --
Identifying Critical Events --
Studying Critical Events --
A Design for Critical Events Analysis --
Debates as Critical Events --
The Consultant's View: Planning and Coping with Critical Events --
Mistake-Based Critical Events --
Summary --
Questions for Discussion --
ch. 16 Ethical Questions in Political Communication --
Types of Unethical Behavior --
Ballot Stuffing --
Scandals --
Conflicts of Interest --
Dirty Tricks --
Resume Inflation --
Negative Campaigning --
Settling an Election with Dominoes --
Efforts to Reduce Negative Campaigning --
The Role of Consultants --
Becoming Critical Observers of the Process --
The Sour Grapes Syndrome --
Understanding the Media --
Identifying One's Own Biases --
Summary --
Questions for Discussion.
Responsibility: Larry Powell, Joseph Cowart.
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Primary Entity

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Kitchens -- Advertising -- Marketing -- Group Communication -- Political Science -- The Distinctive Nature of Political Communication -- Defining Political Communication -- Summary -- Questions for Discussion -- ch. 2 Political Socialization: The Development of Political Attitudes -- Major Socialization Agents -- Family -- Media -- Political Parties -- Other Socialization Agents -- Peers -- Schools -- Political Socialization Styles -- The Invisible Youth Vote -- The Social Cost of Voting -- Partisan Orientations and the Political Consultant -- Summary -- Questions for Discussion -- ch. 3 Campaign Strategies -- Strategy Analysis -- SWOT Analysis -- Who'll Say What -- CAT Analysis -- Situational Analysis -- Two Strategic Models -- The In Man-Out Man Strategy -- Assumed Incumbency Strategy -- Three Traditional Models -- The Easy Decision -- Ticket-Splitting -- The Least Objectionable Candidate -- Two Strategies for the Twenty-first Century -- Partisan Politics and "The Permanent Majority" -- The Political Brain -- Positional Strategies -- Summary -- Questions for Discussion -- ch. 4 The Image of the Political Candidate -- The Nature of Candidate Images -- The Development of Candidate Images -- Cognition -- Evaluations -- Behavioral Manifestations -- Image Influences on Election Decisions -- Campaign Influences on Images -- The Role of Gender -- Summary -- ch. 5 Media Theory and Political Communication -- The Bullet Theory (Hypodermic Model) -- Propaganda Techniques -- Propaganda Techniques -- The Limited Effects Model -- Criticisms -- Campaign Implications -- Agenda Setting -- Agenda-Setting Models -- Research Considerations -- Low Motivation -- Uses-Gratification -- Relational Theories -- The Friendship Theory -- Political Relationships -- Influence Gaps -- Other Issues -- Summary -- Questions for Discussion -- pt. II The Campaign Team -- ch. 6 Campaign Organization -- Organizational Roles -- Political Parties -- Summary -- Questions for Discussion -- ch. 7 Campaign Communications in the Mass Media -- The Effectiveness of the Process -- Schools of Consulting -- The Tasks of the Consultant -- Message Development -- Scriptwriting -- Cinematography and Videography -- Editing -- Time Buying -- Decisional Strategies for Time Buying -- Traffic -- Other Campaign Media -- Newspaper Ads -- Outdoor Advertising -- Books -- The Ongoing Process -- Summary -- Questions for Discussion -- ch. 8 Campaign Communications: Direct Voter Contact -- Phone Banks (Political Telemarketing) -- The Functions of Phone Banks -- The Telephone Bank Process -- Other Types of Telephone Banks -- The Weaknesses of Telephone Banks -- Something New Under the Sun -- Direct Mail -- Case Study: Election Day in Florida, 2000 -- Summary -- Questions for Discussion -- ch. 9 Political Speeches -- The Nature of Political Speeches -- The Speechwriter and the Process -- Message Framing -- Word Choice -- Sound Bites -- Humor -- Types of Campaign Speeches -- The Stump Speech -- The Issue Speech -- The Event Speech -- Playing Defense -- The Apology -- The Mea Culpa -- The Nonspeech -- The Speech Not Given -- Influencing the Situation -- Summary -- Questions for Discussion -- ch. 10 Cyberspace: The Internet and Political Communications -- The Early Years of Internet and Politics -- Fund-Raising -- Viral Videos -- Social Media -- Voter Contact -- Back to the Future -- Volunteers -- Political Blogs -- The Negative Side of Internet Politics -- Summary -- ch. 11 Political Polling -- Types of Political Polling -- Benchmark Survey -- Tracking Polls -- Other Polls and Surveys -- Exit Polling -- Focus Groups -- Cyberpolling -- Robo-Polling -- Interview with John Anzalone: Polling in the Twenty-first Century -- Internet Polling -- The Process of Political Polling -- Questionnaire Development -- Sampling -- Interviewing -- Data Analysis -- Levels of Confidence and the Confidence Interval -- Report Writing -- What Can Go Wrong -- The Ethical Controversy Generated by Political Polling -- Pseudopolling -- Call-in Surveys -- Push Polls -- Summary -- Questions for Discussion -- pt. III Campaign Concerns -- ch. 12 Press Coverage and Media Relations -- Factors Influencing News Coverage -- Candidate Credibility -- Nature of the News -- Nature of the Office -- Location -- Candidate-Reporter Relationships -- Pack Journalism -- Embedding -- News Priming -- Topics for News Coverage -- Events -- Issues -- Scandals and Controversies -- The Horse Race -- Personal Lives -- Campaign Advertisements -- Narrative Examples -- Types of News Coverage -- Straight News -- Editorials -- Sunday News Shows -- The Role of the Press Secretary -- The Issue of Media Bias -- Politics and Entertainment Media -- Summary -- Questions for Discussion -- ch. 13 The Role of Political Money -- The Role of Political Money -- Rules of the Game -- Campaign Contributions -- Spending Limits -- Reporting Requirements -- Circumventing the Rules -- Changes for 2010 -- Fund-Raising Techniques -- Host Events -- Direct Mail -- Online Contributions -- Bundling -- Summary -- Questions for Discussion -- ch. 14 The Role of Interpersonal Influence -- Interpersonal Opinion Leadership -- The Two-Step Flow -- Interpersonal Utility (Anticipated Communications) -- Rumors -- Political Elites -- Political Lobbying -- Nature of the Profession -- Tools of the Trade -- The Revolving Door -- Legislative Cue-Giving -- Campaign Implications -- Summary -- Questions for Discussion -- ch. 15 Critical Events Analysis -- Antecedent Conditions -- Dissemination of Information -- Voter Interest -- Identifying Critical Events -- Studying Critical Events -- A Design for Critical Events Analysis -- Debates as Critical Events -- The Consultant's View: Planning and Coping with Critical Events -- Mistake-Based Critical Events -- Summary -- Questions for Discussion -- ch. 16 Ethical Questions in Political Communication -- Types of Unethical Behavior -- Ballot Stuffing -- Scandals -- Conflicts of Interest -- Dirty Tricks -- Resume Inflation -- Negative Campaigning -- Settling an Election with Dominoes -- Efforts to Reduce Negative Campaigning -- The Role of Consultants -- Becoming Critical Observers of the Process -- The Sour Grapes Syndrome -- Understanding the Media -- Identifying One's Own Biases -- Summary -- Questions for Discussion."@en ;
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