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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/41035344 Title: Political campaign communication : principles and practices Author: Judith S Trent; Robert V Friedenberg Publisher: Westport, Conn. : Praeger, 2000. ISBN/ISSN: 0275964043 9780275964047 0275964051 9780275964054 OCLC:41035344

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Political campaign communication : principles and practices

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Political campaign communication : principles and practices

Author:	Judith S Trent; Robert V Friedenberg
Publisher:	Westport, Conn. : Praeger, 2000.
Series:	Praeger series in political communication.
Edition/Format:	Book : English : 4th edView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Trent, Judith S. Political campaign communication. Westport, Conn. : Praeger, 2000 (OCoLC)624777613
Document Type:	Book
All Authors / Contributors:	Judith S Trent; Robert V Friedenberg Find more information about:
ISBN:	0275964043 9780275964047 0275964051 9780275964054
OCLC Number:	41035344
Description:	xvi, 386 p. ; 24 cm.
Contents:	Series Foreword / Robert E. Denton, Jr. -- Principles of Political Campaign Communication -- Communication and Political Campaigns: A Prologue -- Importance of Political Campaigns -- Changes in the Political Campaign -- Technology in the 1996 Presidential Campaign -- Communication and Political Campaigns -- Organization and Preview of Chapters -- Communicative Functions of Political Campaigns -- First Political Stage: Surfacing -- Second Political Stage: Primaries -- Third Political Stage: Nominating Conventions -- Fourth Political Stage: The General Election -- Communicative Styles and Strategies of Political Campaigns -- Preliminary Considerations -- Styles and Strategies of Campaigns -- Communicative Mass Channels of Political Campaigning -- Early Studies -- Contemporary Studies -- Communicative Types and Functions of Televised Political Advertising -- Historical Development -- Types and Functions of Political Ads -- Televised Attack Advertising When the Candidate Is a Woman -- Practices of Political Campaign Communication -- Public Speaking in Political Campaigns -- The Decision to Speak -- The Speech -- Political Speechwriting -- Surrogate Speakers -- Recurring Forms of Political Campaign Communication -- Announcement Speeches -- Acceptance Addresses -- News Conferences -- Apologias -- Debates in Political Campaigns -- History of Political Debates -- Deciding Whether to Debate -- Applying the Conditions Requisite for Political Debates -- Political Debate Strategies -- Effects of Political Debates.
Series Title:	Praeger series in political communication.
Responsibility:	Judith S. Trent and Robert V. Friedenberg.

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