| 内容： |
Series Foreword / Robert E. Denton, Jr. --
Principles of Political Campaign Communication --
Communication and Political Campaigns: A Prologue --
Importance of Political Campaigns --
Changes in the Political Campaign --
Technology in the 1996 Presidential Campaign --
Communication and Political Campaigns --
Organization and Preview of Chapters --
Communicative Functions of Political Campaigns --
First Political Stage: Surfacing --
Second Political Stage: Primaries --
Third Political Stage: Nominating Conventions --
Fourth Political Stage: The General Election --
Communicative Styles and Strategies of Political Campaigns --
Preliminary Considerations --
Styles and Strategies of Campaigns --
Communicative Mass Channels of Political Campaigning --
Early Studies --
Contemporary Studies --
Communicative Types and Functions of Televised Political Advertising --
Historical Development --
Types and Functions of Political Ads --
Televised Attack Advertising When the Candidate Is a Woman --
Practices of Political Campaign Communication --
Public Speaking in Political Campaigns --
The Decision to Speak --
The Speech --
Political Speechwriting --
Surrogate Speakers --
Recurring Forms of Political Campaign Communication --
Announcement Speeches --
Acceptance Addresses --
News Conferences --
Apologias --
Debates in Political Campaigns --
History of Political Debates --
Deciding Whether to Debate --
Applying the Conditions Requisite for Political Debates --
Political Debate Strategies --
Effects of Political Debates. |
引证/输出
图书 : 英语 : 4th ed查看所有的版本和格式