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Political campaign communication : principles and practices

Author: Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
Publisher: Lanham : Rowman & Littlefield Publishers, ©2011.
Series: Communication, media, and politics.
Edition/Format:   Book : English : 7th edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
ISBN: 9781442206717 1442206713 9781442206724 1442206721 9781442206731 144220673X
OCLC Number: 707966839
Description: xii, 446 pages ; 24 cm.
Contents: Part 1 Principles of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns
Series Title: Communication, media, and politics.
Responsibility: Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr.

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Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public Read more...

 
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