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|All Authors / Contributors:||
Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
|ISBN:||9781442206717 1442206713 9781442206724 1442206721 9781442206731 144220673X|
|Description:||xii, 446 pages ; 24 cm.|
|Contents:||Communication and political campaigns: a prologue --
Communicative functions of political campaigns --
Communicative styles and strategies of political campaigns --
Communicative mass channels of political campaigning --
Communicative types and functions of televised political advertising --
Public speaking in political campaigns --
Recurring forms of political campaign communication --
Debates in political campaigns --
Interpersonal communication in political campaigns --
Advertising in political campaigns --
New media and political campaigns.
|Series Title:||Communication, media, and politics.|
|Responsibility:||Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr.|
Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public