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|All Authors / Contributors:||
Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
|ISBN:||9781442206717 1442206713 9781442206724 1442206721 9781442206731 144220673X|
|Description:||xii, 446 p. ; 24 cm.|
|Contents:||Part 1 Pinciples of Political Campaign Communication Chapter 2 Communication and Political Campaigns: A Prologue Chapter 3 Communicative Functions of Political Campaigns Chapter 4 Communicative Styles and Strategies of Political Campaigns Chapter 5 Communicative Mass Channels of Political Campaigns Chapter 6 Communicative Types and Functions of Televised Political Advertising Chapter 7 Public Speaking in Political Campaigns Chapter 8 Recurring Forms of Political Campaign Communication Chapter 9 Debates in Political Campaigns Chapter 10 Interpersonal Communication in Political Campaigns Chapter 11 Advertising in Political Campaigns Chapter 12 New Media and Political Campaigns|
|Series Title:||Communication, media, and politics.|
|Responsibility:||Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr.|
Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public