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Political campaign communication : principles and practices

Author: Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
Publisher: Lanham : Rowman & Littlefield Publishers, ©2011.
Series: Communication, media, and politics.
Edition/Format:   Print book : English : 7th edView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Judith S Trent; Robert V Friedenberg; Robert E Denton, Jr.
ISBN: 9781442206717 1442206713 9781442206724 1442206721 9781442206731 144220673X
OCLC Number: 707966839
Description: xii, 446 pages ; 24 cm.
Contents: Communication and political campaigns: a prologue --
Communicative functions of political campaigns --
Communicative styles and strategies of political campaigns --
Communicative mass channels of political campaigning --
Communicative types and functions of televised political advertising --
Public speaking in political campaigns --
Recurring forms of political campaign communication --
Debates in political campaigns --
Interpersonal communication in political campaigns --
Advertising in political campaigns --
New media and political campaigns.
Series Title: Communication, media, and politics.
Responsibility: Judith S. Trent, Robert V. Friedenberg, and Robert E. Denton, Jr.

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Trent, Friedenberg, and Denton have written the definitive account of political campaign communications. They dissect the importance of campaigns, communications styles, political strategies, public Read more...

 
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