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Political communication in direct democratic campaigns : enlightening or manipulating?

Author: Hanspeter Kriesi
Publisher: Houndmills, Basingstoke, Hampshire, UK ; New York : Palgrave Macmillan, 2011.
Series: Challenges to democracy in the 21st century series
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Analyzes the communication processes in direct democratic campaigns and their effect on the opinion formation of the voters. Based on a detailed analysis of the politicians' strategies, media  Read more...

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Genre/Form: Aufsatzsammlung
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Hanspeter Kriesi
ISBN: 9780230304895 0230304893
OCLC Number: 721884035
Description: xvii, 265 pages : illustrations ; 23 cm.
Contents: Political communication : an integrated approach / Hanspeter Kriesi --
The context of the campaigns / Hanspeter Kriesi and Laurent Bernhard --
Design of the study : an integrated approach / Regula Hänggli, Christian Schemer, Patrick Rademacher --
Coalition formation / Laurent Bernhard and Hanspeter Kriesi --
Construction of the frames / Regula Hänggli, Laurent Bernhard and Hanspeter Kriesi --
Message delivery / Laurent Bernhard --
Media organizations in direct democratic campaigns / Patrick Rademacher, Matthias A. Gerth, Gabriele Siegert --
Coverage of the campaigns in the media / Matthias A. Gerth, Urs Dahinden, Gabriele Siegert --
Key factors in frame-building / Regula Hänggli --
The role of predispositions / Hanspeter Kriesi --
The role of knowledge / Heinz Bonfadelli and Thomas N. Friemel --
When campaign messages meet ideology : the role of arguments for voting behavior / Werner Wirth, Jörg Matthes, and Christian Schemer --
The impact of positive and negative affects in direct-democratic campaigns / Werner Wirth, Christian Schemer, Rinaldo Kühne, and Jörg Matthes --
Conclusion / Hanspeter Kriesi.
Series Title: Challenges to democracy in the 21st century series
Responsibility: edited by Hanspeter Kriesi.

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'Interest in political campaigns and the role of the media has increased dramatically over the last few years. Political Communication in Direct Democratic Campaigns offers an impressively broad Read more...

 
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