| 内容： |
Introduction to political communication --
Early history of the press and presidency --
Modern history of the press and presidency --
Presidents and news in the television age --
Covering the presidency --
Presidential rhetoric --
Presidential rhetoric : genres and impact --
Congress and the media --
The media and local politics --
Political communication effects --
Agenda-setting --
Agenda-building --
The health care reform campaign --
Health care reform : news and public opinion --
Presidential campaigns : history and overview --
The media and the nominating process --
The press and the presidential campaign --
News media impact on voters --
Political advertising : content --
Political advertising : effects --
Debates : formats and strategies --
Debates : impact and controversies. |
引证/输出
图书 : 英语查看所有的版本和格式