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E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/36954637 Title: Political communication : politics, press, and public in America Author: Richard M Perloff Publisher: Mahwah, N.J. : Erlbaum, 1998. ISBN/ISSN: 0805817948 9780805817942 0805817956 9780805817959 OCLC:36954637

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Political communication : politics, press, and public in America

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Political communication : politics, press, and public in America

Author:	Richard M Perloff
Publisher:	Mahwah, N.J. : Erlbaum, 1998.
Series:	LEA's communication series.
Edition/Format:	Book : EnglishView all editions and formats
Rating:	(not yet rated) 0 with reviews - Be the first.

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Additional Physical Format:	Online version: Perloff, Richard M. Political communication. Mahwah, N.J. : Erlbaum, 1998 (OCoLC)605110653
Document Type:	Book
All Authors / Contributors:	Richard M Perloff Find more information about:
ISBN:	0805817948 9780805817942 0805817956 9780805817959
OCLC Number:	36954637
Description:	x, 492 p. ; 24 cm.
Contents:	Introduction to political communication -- Early history of the press and presidency -- Modern history of the press and presidency -- Presidents and news in the television age -- Covering the presidency -- Presidential rhetoric -- Presidential rhetoric : genres and impact -- Congress and the media -- The media and local politics -- Political communication effects -- Agenda-setting -- Agenda-building -- The health care reform campaign -- Health care reform : news and public opinion -- Presidential campaigns : history and overview -- The media and the nominating process -- The press and the presidential campaign -- News media impact on voters -- Political advertising : content -- Political advertising : effects -- Debates : formats and strategies -- Debates : impact and controversies.
Series Title:	LEA's communication series.
Responsibility:	Richard M. Perloff.
More information:	Publisher description

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