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The political economy of city branding

Author: Ari-Veikko Anttiroiko
Publisher: London ; New York : Routledge, 2014.
Series: Routledge advances in regional economics, science and policy, 2.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Ari-Veikko Anttiroiko
ISBN: 9780415859455 041585945X
OCLC Number: 857966363
Description: xii, 201 pages ; 25 cm
Contents: Introduction --
Challenges of globalization --
Global urban hierarchy and asymmetry --
Underlying dynamics : city attraction hypothesis --
Living in a branded world --
City branding as a strategic tool --
Economic profiles of post-industrial cities --
From win-win situation to creative class struggle --
New paradigm for urban management --
Conclusion.
Series Title: Routledge advances in regional economics, science and policy, 2.
Responsibility: Ari-Veikko Anttiroiko.
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