skip to content
Political marketing in the 2016 U.S. presidential election Preview this item
ClosePreview this item
Checking...

Political marketing in the 2016 U.S. presidential election

Author: Jamie Gillies
Publisher: Cham : Springer International Publishing, ©2018.
Series: Palgrave studies in political marketing and management.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Gillies, Jamie.
Political Marketing in the 2016 U.S. Presidential Election.
Cham : Springer International Publishing, ©2017
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jamie Gillies
ISBN: 9783319593456 3319593455
OCLC Number: 1000453434
Description: 1 online resource (130 pages).
Contents: Chapter 1 Introduction: The 2016 US Presidential Election ; Abstract ; Editor's Note; References; Chapter 2 "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump ; Abstract ; Overview; Fertile Grounds for Political Narrowcasting; The 2016 Republican Nomination Race; Setting the Stage: Iowa and New Hampshire; Winning and Losing the Republican Primaries; A Fresh Look at Contemporary Electioneering; References; Chapter 3 Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign. Abstract Introduction; Literature Review: "Research-Driven Politics"; Research Design; Analysis; Segmentation; Targeting; Positioning; Conclusion; References; Chapter 4 Trump and the Republican Brand Refresh ; Abstract ; Introduction; What's a Brand Refresh?; Trump Refreshes the GOP Brand; The Refreshed Trump GOP Brand and Its Heritage; Making the Brand Refresh Real: Big Crowds, Hot Emotions and Social Media; Conclusions; References; Chapter 5 The 2016 US Primaries: Parties and Candidates in a World of Big Data ; Abstract ; Strategy Considerations in Primary Elections; Strategic Voting. Other ChallengesPrimary Campaigning; The Impact of Technology on Communication and Research; Brand in the 2016 Primary; Conclusion; References; Chapter 6 The Clinton Campaign: Appeals to Moderate Swing Voters Through Anti-Trump Targeted Communication ; Abstract ; Introduction; Review of Previous Literature; Methodology; Case Study Section 1: Specific Issues; The Economy; Unfit for Office; Gender; Case Study Section 2: Broader Trends; A Call for Unity; Too Many Topics and Too Many Details; Conclusion; References. Chapter 7 "Feel the Bern": Marketing Bernie Sanders and Democratic Socialism to Primary Voters Abstract ; Introduction; Economic Populism and Democratic Progressivism; Messaging and Marketing to the Sanders Coalition; The Primary Campaign and the Role of Revolution Messaging; Marketing Bernie on the Campaign Trail; The Ignored Wake-up Calls from the Primaries to the Convention; Conclusion; References; Chapter 8 The US Presidential Race: Advances and Insights for Political Marketing Practice ; Abstract ; Lessons for Practitioners; Index.
Series Title: Palgrave studies in political marketing and management.
Responsibility: Jamie Gillies, editor.

Abstract:

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping  Read more...

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1000453434> # Political marketing in the 2016 U.S. presidential election
    a schema:MediaObject, schema:Book, schema:CreativeWork ;
    library:oclcnum "1000453434" ;
    library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/4192542774#Place/cham> ; # Cham
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/sz> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_campaigns> ; # Political campaigns
    schema:about <http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_science_political_process_elections> ; # POLITICAL SCIENCE--Political Process--Elections
    schema:about <http://experiment.worldcat.org/entity/work/data/4192542774#Topic/marketing_political_aspects> ; # Marketing--Political aspects
    schema:about <http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_science_political_process_general> ; # POLITICAL SCIENCE--Political Process--General
    schema:about <http://dewey.info/class/324.730973/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4192542774#Topic/campaign_management> ; # Campaign management
    schema:bookFormat schema:EBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/4192542774#Person/gillies_jamie> ; # Jamie Gillies
    schema:copyrightYear "2018" ;
    schema:datePublished "2018" ;
    schema:description "This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties - Donald Trump and Bernie Sanders in particular - have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear 'presidential', be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions."@en ;
    schema:description "Chapter 1 Introduction: The 2016 US Presidential Election ; Abstract ; Editor's Note; References; Chapter 2 "Different Strokes for Different Folks": Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump ; Abstract ; Overview; Fertile Grounds for Political Narrowcasting; The 2016 Republican Nomination Race; Setting the Stage: Iowa and New Hampshire; Winning and Losing the Republican Primaries; A Fresh Look at Contemporary Electioneering; References; Chapter 3 Thinking What He Says: Market Research and the Making of Donald Trump's 2016 Presidential Campaign."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4192542774> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://experiment.worldcat.org/entity/work/data/4192542774#Series/palgrave_studies_in_political_marketing_and_management> ; # Palgrave studies in political marketing and management.
    schema:isSimilarTo <http://worldcat.org/entity/work/data/4192542774#CreativeWork/political_marketing_in_the_2016_u_s_presidential_election> ;
    schema:name "Political marketing in the 2016 U.S. presidential election"@en ;
    schema:productID "1000453434" ;
    schema:publication <http://www.worldcat.org/title/-/oclc/1000453434#PublicationEvent/cham_springer_international_publishing_2018> ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/4192542774#Agent/springer_international_publishing> ; # Springer International Publishing
    schema:url <http://public.ebookcentral.proquest.com/choice/publicfullrecord.aspx?p=4939335> ;
    schema:url <https://0-link-springer-com.pugwash.lib.warwick.ac.uk/book/10.1007/978-3-319-59345-6> ;
    schema:url <http://liverpool.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-59345-6> ;
    schema:url <http://link.springer.com/10.1007/978-3-319-59345-6> ;
    schema:url <https://0-link-springer-com.pugwash.lib.warwick.ac.uk/10.1007/978-3-319-59345-6> ;
    schema:url <http://public.eblib.com/choice/publicfullrecord.aspx?p=4939335> ;
    schema:url <http://dx.doi.org/10.1007/978-3-319-59345-6> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1570704> ;
    schema:workExample <http://dx.doi.org/10.1007/978-3-319-59345-6> ;
    schema:workExample <http://worldcat.org/isbn/9783319593456> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1000453434> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4192542774#Agent/springer_international_publishing> # Springer International Publishing
    a bgn:Agent ;
    schema:name "Springer International Publishing" ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Person/gillies_jamie> # Jamie Gillies
    a schema:Person ;
    schema:familyName "Gillies" ;
    schema:givenName "Jamie" ;
    schema:name "Jamie Gillies" ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Series/palgrave_studies_in_political_marketing_and_management> # Palgrave studies in political marketing and management.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1000453434> ; # Political marketing in the 2016 U.S. presidential election
    schema:name "Palgrave studies in political marketing and management." ;
    schema:name "Palgrave Studies in Political Marketing and Management" ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Topic/campaign_management> # Campaign management
    a schema:Intangible ;
    schema:name "Campaign management"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Topic/marketing_political_aspects> # Marketing--Political aspects
    a schema:Intangible ;
    schema:name "Marketing--Political aspects"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_campaigns> # Political campaigns
    a schema:Intangible ;
    schema:name "Political campaigns"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_science_political_process_elections> # POLITICAL SCIENCE--Political Process--Elections
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE--Political Process--Elections"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4192542774#Topic/political_science_political_process_general> # POLITICAL SCIENCE--Political Process--General
    a schema:Intangible ;
    schema:name "POLITICAL SCIENCE--Political Process--General"@en ;
    .

<http://worldcat.org/entity/work/data/4192542774#CreativeWork/political_marketing_in_the_2016_u_s_presidential_election>
    a schema:CreativeWork ;
    rdfs:label "Political Marketing in the 2016 U.S. Presidential Election." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1000453434> ; # Political marketing in the 2016 U.S. presidential election
    .

<http://worldcat.org/isbn/9783319593456>
    a schema:ProductModel ;
    schema:isbn "3319593455" ;
    schema:isbn "9783319593456" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.