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Political marketing in the United States

Author: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove
Publisher: New York : Routledge, 2014.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing  Read more...
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Document Type: Book
All Authors / Contributors: Jennifer Lees-Marshment; Brian Conley; Kenneth Cosgrove
ISBN: 9780415632850 0415632854 9780415632867 0415632862
OCLC Number: 866614672
Description: xvii, 312 pages : illustrations ; 23 cm
Contents: Marketing US politics / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove --
The emergence of voter targeting: learning to send the right message to the right voters / Michael John Burton and Tasha Miracle --
Database political marketing in campaigning and government / Lisa Spiller and Jeff Bergner --
Boutique populism: The emergence of the Tea Party movement in the age of digital politics / André Turcotte and Vincent Raynauld --
Primary elections and US political marketing / Neil Bendle and Mihaela-Alina Nastasoiu --
Branding the Tea Party: political marketing and an American social movement / William J. Miller --
Access Hollywood: celebrity endorsements in American politics / Alex Marland and Mireille Lalancette --
Personal political branding at state level / Kenneth Cosgrove --
Brand management and relationship marketing in online environments / Darren G. Lilleker and Nigel Jackson --
Relationship marketing in social media practice: perspectives, limitations and potential / Christine B. Williams and Girish J. "Jeff" Gulati --
Mama Grizzlies: Republican female candidates and the political marketing dilemma / Robert Busby --
The market research, testing and targeting behind American political advertising / Travis N. Ridout --
Crisis-management, marketing, and money in U.S. campaigns / R. Sam Garrett --
Communicating contemporary leadership in government: Barack Obama / Edward Elder --
Does Obama care?: assessing the delivery of health reform in the United States / Brian M. Conley --
US political marketing trends and implications / Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove.
Responsibility: edited by Jennifer Lees-Marshment, Brian M. Conley and Kenneth Cosgrove.

Abstract:

"Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Provide empirical examples as well as useful theoretical frameworks Include discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections"--

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"Lees-Marshment, Conley, and Cosgrove have made an enormous contribution to our understanding of political marketing, not just by bringing together prominent scholars all addressing an emerging and Read more...

 
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