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Political persuasion in presidential campaigns

Author: L Patrick Devlin
Publisher: New Brunswick, N.J., U.S.A. : Transaction Books, ©1987.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Aufsatzsammlung
Document Type: Book
All Authors / Contributors: L Patrick Devlin
ISBN: 0887380786 9780887380785
OCLC Number: 13161882
Description: 218 pages ; 24 cm
Contents: Introduction / L. Patrick Devlin --
Part I. Political perspectives --
New technologies in campaigns / Robert Smith --
Polling in campaigns / Vincent Breglio --
Money in campaigns / Randy Huwa --
Television advertising in the Reagan campaign / Richard O'Reilly --
Radio advertising in campaigns / Tony Schwartz --
Press conferences in campaigns / Jerry treHorst --
Part II. Media perspectives --
Television network news in campaigns / Roger Mudd --
Columnist in campaigns / David Broder --
Newspapers in campaigns / David Nyhan --
News magazines in campaigns / John Mashek --
Local television news in campaigns : Boston / Kirby Perkins --
Local television news in campaigns : Providence / Laureen White --
Part III. Academic perspectives --
Functions of presidential campaigns / Bruce E. Grombeck --
Elections as ritual drama / Dan Nimmo --
Voter control of information / Thomas E. Patterson --
Magic words and plain campaigns / Doris A. Graber --
PACs, parties, and presidents / Larry J. Sabato --
Campaign commercials / L. Patrick Devlin.
Responsibility: edited by L. Patrick Devlin.

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