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Polling and the public : what every citizen should know

Author: Herbert B Asher
Publisher: Washington, D.C. : CQ Press, ©2004.
Edition/Format:   Print book : English : 6th edView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Herbert B Asher
ISBN: 1568028334 9781568028330
OCLC Number: 53846461
Description: xi, 236 pages : illustrations ; 23 cm
Contents: Polling and the public --
The problem of nonattitudes --
Wording and the context of questions --
Sampling techniques --
Interviewing and data collection procedures --
The media and the polls --
Polls and elections --
Analyzing and interpreting polls --
Polling and democracy.
Responsibility: Herbert Asher.
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