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Poor reception : misunderstanding and forgetting broadcast news 预览资料
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Poor reception : misunderstanding and forgetting broadcast news

著者: Barrie Gunter
出版商: Hillsdale, N.J. : L. Erlbaum Associates, 1987.
丛书: Communication (Hillsdale, N.J.)
版本/格式:   图书 : 英语查看所有的版本和格式
提要:
The whole volume is very well organized and indexed. No comparable work exists that accomplishes so much in one volume. An extremely valuable review and analysis of literature, this book is recommended not only for students and researchers, but also for television news presenters inclined to gloat in their self- perceived importance. -CHOICE
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附加的形体格式: Online version:
Gunter, Barrie.
Poor reception.
Hillsdale, N.J. : L. Erlbaum Associates, 1987
(OCoLC)574009522
文件类型:
所有的著者/提供者: Barrie Gunter
ISBN: 0898595975 9780898595970 0805810102 9780805810103
OCLC号码: 15108560
描述: xiv, 366 p. : ill. ; 23 cm.
内容: The growth of television news --
The reception of television news --
Locating the sources of bad reception : a cognitive research perspective --
News awareness and retention across the audience --
Attention to the news --
Story attributes and memory for news --
Telling the story effectively --
Packaging the programme --
Picturing the news --
Headlines, pace, and recaps --
Scheduling the news --
Improving understanding.
丛书名: Communication (Hillsdale, N.J.)
责任: Barrie Gunter.

摘要:

The whole volume is very well organized and indexed. No comparable work exists that accomplishes so much in one volume. An extremely valuable review and analysis of literature, this book is recommended not only for students and researchers, but also for television news presenters inclined to gloat in their self- perceived importance. -CHOICE

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