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Pop-up business for dummies

Author: Dan Thompson, (Artist)
Publisher: New York : Wiley, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Whether you're just starting out and want to test the viability of your business, or you're an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dan Thompson, (Artist)
ISBN: 9781118443477 1118443470
OCLC Number: 815392064
Description: 1 online resource (337 pages)
Contents: Cover; Table of Contents; Title Page; Introduction; Part I: Planning to Pop Up; Chapter 1: Welcome to the World of Pop Ups; Chapter 2: Developing Your Pop Up Plan; Part II: Building on Your Pop Up Foundations; Chapter 3: Building Your Team; Chapter 4: Funding Your Project; Chapter 5: Finding Your Space and Your Landlord; Part III: Filling Your Pop Up with People; Chapter 6: Making an Impression: Branding and Marketing; Chapter 7: Producing and Distributing Leaflets and Posters; Chapter 8: Making the Most of Social Media; Chapter 9: Cooking Up a Media Storm for Your Pop Up. Part IV: Running Your Pop UpChapter 10: Designing and Kitting Out Your Space; Chapter 11: Managing Your Shop and Staff; Chapter 12: Meeting Your Customers; Part V: Looking to the Future; Chapter 13: Measuring the Success of Your Pop Up; Chapter 14: Packing Up and Moving On; Part VI: The Part of Tens; Chapter 15: Ten Useful Items to Have in Your Pop Up; Chapter 16: Ten Reasons Why Your Pop Up Is Good for Business; Cheat Sheet.
Responsibility: by Dan Thompson.

Abstract:

"Learn to: plan and launch a successful pop up business, find the perfect space- and landlord!, promote your pop up, manage day-to-day business tasks with ease"--Cover.  Read more...

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