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The portable MBA in entrepreneurship

Author: William D Bygrave; Andrew Zacharakis
Publisher: Hoboken, N.J. : Wiley, ©2010.
Edition/Format:   Book : English : 4th edView all editions and formats
Database:WorldCat
Summary:

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: William D Bygrave; Andrew Zacharakis
ISBN: 9780470481318 0470481315
OCLC Number: 368019329
Description: xvii, 485 p. : ill. ; 26 cm.
Contents: The entrepreneurial process / William D. Bygrave --
Idea generation / Heidi M. Neck --
Opportunity recognition, shaping, and reshaping / Andrew Zacharakis --
Entrepreneurial marketing / Abdul Ali & Kathleen Seiders --
Business planning / Andrew Zacharakis --
Building your pro forma financial statements / Andrew Zacharakis --
Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave --
Debt and other forms of financing / Joel M. Shulman --
External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin --
Legal and tax issues / Richard Mandel --
Intellectual property / Kirk Teska & Joseph s. Iandiorio --
Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey --
Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram --
Franchising / Steve Spinelli --
Social entrepreneurship / Heidi M. Neck.
Responsibility: edited by William D. Bygrave and Andrew Zacharakis.
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