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The portable MBA in entrepreneurship

Autore: William D Bygrave; Andrew Zacharakis
Editore: Hoboken, N.J. : Wiley, ©2010.
Edizione/Formato:   Libro : English : 4th edVedi tutte le edizioni e i formati
Banca dati:WorldCat
Sommario:

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading  Per saperne di più…

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Tipo materiale: Risorsa internet
Tipo documento: Book, Internet Resource
Tutti gli autori / Collaboratori: William D Bygrave; Andrew Zacharakis
ISBN: 9780470481318 0470481315
Numero OCLC: 368019329
Descrizione: xvii, 485 p. : ill. ; 26 cm.
Contenuti: The entrepreneurial process / William D. Bygrave --
Idea generation / Heidi M. Neck --
Opportunity recognition, shaping, and reshaping / Andrew Zacharakis --
Entrepreneurial marketing / Abdul Ali & Kathleen Seiders --
Business planning / Andrew Zacharakis --
Building your pro forma financial statements / Andrew Zacharakis --
Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave --
Debt and other forms of financing / Joel M. Shulman --
External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin --
Legal and tax issues / Richard Mandel --
Intellectual property / Kirk Teska & Joseph s. Iandiorio --
Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey --
Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram --
Franchising / Steve Spinelli --
Social entrepreneurship / Heidi M. Neck.
Responsabilità: edited by William D. Bygrave and Andrew Zacharakis.
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