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The portable MBA in entrepreneurship

저자: William D Bygrave; Andrew Zacharakis
출판사: Hoboken, N.J. : Wiley, ©2010.
판/형식:   Print book : 영어 : 4th ed모든 판과 형식 보기
데이터베이스:WorldCat
요약:
A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship. For years, the Portable MBA series has tracked the core curriculum of leading business schools to teach you everything you need to know about business-without the cost of earning a traditional MBA degree. The Portable MBA in Entrepreneurship covers all the ins and outs of entrepreneurship, using real-life  더 읽기…
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자료 유형: 인터넷 자료
문서 형식: 책, 인터넷 자원
모든 저자 / 참여자: William D Bygrave; Andrew Zacharakis
ISBN: 9780470481318 0470481315
OCLC 번호: 368019329
설명: xvii, 485 pages : illustrations ; 26 cm
내용: The entrepreneurial process / William D. Bygrave --
Idea generation / Heidi M. Neck --
Opportunity recognition, shaping, and reshaping / Andrew Zacharakis --
Entrepreneurial marketing / Abdul Ali & Kathleen Seiders --
Business planning / Andrew Zacharakis --
Building your pro forma financial statements / Andrew Zacharakis --
Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave --
Debt and other forms of financing / Joel M. Shulman --
External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin --
Legal and tax issues / Richard Mandel --
Intellectual property / Kirk Teska & Joseph s. Iandiorio --
Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey --
Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram --
Franchising / Steve Spinelli --
Social entrepreneurship / Heidi M. Neck.
책임: edited by William D. Bygrave and Andrew Zacharakis.
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A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading  더 읽기…

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