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The portable MBA in entrepreneurship

作者: William D Bygrave; Andrew Zacharakis
出版商: Hoboken, N.J. : Wiley, ©2010.
版本/格式:   圖書 : 英語 : 4th ed所有版本和格式的總覽
資料庫:WorldCat
提要:

A totally updated and revised new edition of the most comprehensive, reliable guide to modern entrepreneurship For years, the Portable MBA series has tracked the core curriculum of leading  再讀一些...

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資料類型: 網際網路資源
文件類型: 圖書, 網路資源
所有的作者/貢獻者: William D Bygrave; Andrew Zacharakis
ISBN: 9780470481318 0470481315
OCLC系統控制編碼: 368019329
描述: xvii, 485 p. : ill. ; 26 cm.
内容: The entrepreneurial process / William D. Bygrave --
Idea generation / Heidi M. Neck --
Opportunity recognition, shaping, and reshaping / Andrew Zacharakis --
Entrepreneurial marketing / Abdul Ali & Kathleen Seiders --
Business planning / Andrew Zacharakis --
Building your pro forma financial statements / Andrew Zacharakis --
Equity financing: informal investment, venture capital, and harvesting / William D. Bygrave --
Debt and other forms of financing / Joel M. Shulman --
External assistance for start-ups and small businesses / Elizabeth J. Gatewood & Carol McLaurin --
Legal and tax issues / Richard Mandel --
Intellectual property / Kirk Teska & Joseph s. Iandiorio --
Selling in an entrepreneurial context / Mark P. Rice & H. David Hennessey --
Beyond start-ups: developing and sustaining the growing organization / Donna Kelley & Edward Marram --
Franchising / Steve Spinelli --
Social entrepreneurship / Heidi M. Neck.
責任: edited by William D. Bygrave and Andrew Zacharakis.
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