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Positioning : how advertising shapes perception

Author: Learning Seed Company.
Publisher: Lake Zurich, Ill. : Learning Seed, ©2004.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.
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Genre/Form: Video recordings for the hearing impaired
Video recordings
Educational films
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Learning Seed Company.
ISBN: 0917159233 9780917159237
OCLC Number: 53888029
Language Note: Optional English subtitles; closed-captioned.
Description: 1 videodisc (21 min.) : sound, color ; 4 3/4 in. + 1 booklet ([16] pages ; 22 cm)
Details: DVD-R.
Contents: Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.
Other Titles: How advertising shapes perception
Responsibility: Learning Seed.

Abstract:

Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.

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Linked Data


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