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Positioning : the battle for your mind

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill, 2001 (1981)
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
A guide to market strategy, this edition has commentary from the authors to show why "positioning" products in the mind of the consumer is still the most effective strategy in business, and includes examples of campaigns that did or did not follow this theory.
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Document Type: Book
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0071359168 9780071359160
OCLC Number: 464597782
Description: 246 s.
Contents: Chapter 1: What Positioning is All About. Chapter 2: The Assault on the Mind. Chapter 3: Getting Into the Mind. Chapter 4: Those Little Ladders in Your Head. Chapter 5: You Can't get There from Here. Chapter 6: Positioning of a Leader. Chapter 7: Positioning of a Follower. Chapter 8: Repositioning the Competition. Chapter 9: The Power of the Name. Chapter 10: The No-Name Trap. Chapter 11: The Free-Ride Trap. Chapter 12: The Line-Extension Trap. Chapter 13: When Line Extension Can Work. Chapter 14: Positioning a Company: Monsanto. Chapter 15: Positioning a Product: Milk Duds. Chapter 16: Positioning a Service: Mailgram. Chapter 17: Positioning a Long Island Bank. Chapter 18: Positioning the Catholic Church. Chapter 19: Positioning Yourself & Your Career. Chapter 20: Six Steps to Success. Chapter 21: Playing the Positioning Game.

Abstract:

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way  Read more...

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