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|ISBN:||0415115272 9780415115278 0415115280 9780415115285|
|Description:||ix, 160 p. ; 24 cm.|
The resurgence of 'laddism' in the 1990s is one consequence of the 'bourgeoisification' of the game and the popularising of 'soccer into pop' (so that bands like Oasis play their beloved Maine Road stadium and have corporate tie-ups with Manchester City). Fans of both music and soccer are increasingly visibly interchangeable in their mediated spectatorship, look and attitude. 'Low' art is everywhere: soccer and pop are the fields of Bohemian artistic experiment and fashion catwalks. In this book, the author provides a thought-provoking journey into the end of the twentieth-century postmodern culture of youth, pop and sport-as-business.