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Postfeminist celebrity and motherhood : brand mom

Author: Jorie Lagerwey
Publisher: New York, NY ; Abingdon, Oxon : Routledge, 2017. ©2017
Series: Routledge research in cultural and media studies, 89.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Jorie Lagerwey
ISBN: 9781138640382 1138640387
OCLC Number: 959032021
Description: 135 pages : illustrations ; 24 cm.
Contents: Introduction: Brand Mom: Celebrity, Branding, and Postfeminist Mommy Culture1. Branding Baby: Incorporating Conception and Pregnancy into the Self-Brand2. Bravo Brand Motherhood: Negotiating the Impossibilities of Postfeminism3. From Honest to GOOP: Lifestyle Brands and Celebrity Motherhood4. TLC's Religious Moms: Branding Motherhood with Faith5. Looking Forward: Cracks in the Foundation of Postfeminism and Mommy Culture
Series Title: Routledge research in cultural and media studies, 89.
Responsibility: Jorie Lagerwey.

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