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Pour your heart into it : how Starbucks built a company one cup at a time

Author: Howard Schultz; Dori Jones Yang
Publisher: New York, NY : Hyperion, ©1997.
Edition/Format:   Book : Biography : English : 1st edView all editions and formats
Database:WorldCat
Summary:
The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.
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Genre/Form: History
Named Person: Howard Schultz; Howard Schultz
Material Type: Biography
Document Type: Book
All Authors / Contributors: Howard Schultz; Dori Jones Yang
ISBN: 0786863153 9780786863150 0786883561 9780786883561 0786863978 9780786863976
OCLC Number: 37591934
Notes: Includes index.
Description: vii, 351 p. ; 24 cm.
Contents: pt. 1. Rediscovering coffee : the years up to 1987. Imagination, dreams, and humble origins --
A strong legacy makes you sustainable for the future --
To Italians, espresso is like an aria --
"Luck is the residue of design" --
Naysayers never build a great enterprise --
The imprinting of the company's values --
pt. 2. Reinventing the coffee experience : the private years, 1987-1992. Act your dreams with open eyes --
If it captures your imagination, it will captivate others --
People are not a line item : Starbucks mission statement --
A hundred-story building first needs a strong foundation --
Don't be threatened by people smarter than you --
The value of dogmatism and flexibility --
pt. 3. Renewing the entrepreneurial spirit : the public years, 1992-1997. Wall Street measures a company's price, not its value --
As long as you're reinventing, how about reinventing yourself? --
Don't let the entrepreneur get in the way of the enterprising spirit --
Seek to renew yourself even when you're hitting home runs --
Crisis of prices, crisis of values --
The best way to build a brand is one person at a time --
Twenty million new customers are worth taking a risk for --
You can grow big and stay small --
How socially responsible can a company be? --
How not to be a cookie-cutter chain --
When they tell you to focus, don't get myopic --
Lead with your heart.
Other Titles: How Starbucks built a company one cup at a time
Responsibility: Howard Schultz and Dori Jones Yang.
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Abstract:

The chairman and CEO of Starbucks relates how he and his team built a small Seattle company into a nationwide business phenomenon.

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