skip to content
The power of customer misbehavior : drive growth and innovation by learning from your customers Preview this item
ClosePreview this item
Checking...

The power of customer misbehavior : drive growth and innovation by learning from your customers

Author: Kalle Lyytinen; Michael Fisher; Martin Abbott
Publisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage of products and services in ways that were never intended. Reacting appropriately to customer misuse will allow companies to enter new markets, create more loyal customers, and encourage customers to tell others about the company's products, all of which foster faster growth. These  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Lyytinen, Kalle, 1953-
Power of customer misbehavior.
Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014
(DLC) 2014000638
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Kalle Lyytinen; Michael Fisher; Martin Abbott
ISBN: 9781137348913 1137348917 9781137348937 1137348933
OCLC Number: 894363644
Description: 1 online resource (vii, 192 pages) : illustrations
Contents: Why is viral growth important? --
Technological factors --
The viral model --
The concept of self-identity --
Identity and self verification --
Seeing and being seen --
Getting it right --
Getting it wrong --
Conclusion.
Responsibility: Michael Fisher, Martin Abbott, Kalle Lyytinen.

Abstract:

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to  Read more...

Reviews

Editorial reviews

Publisher Synopsis

"Fisher, Abbott and Lyytinen have written a fascinating and engaging book on the new era of customer empowerment. Executives are now more challenged than ever to understand customer behavior and the Read more...

 
User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/894363644> # The power of customer misbehavior : drive growth and innovation by learning from your customers
    a schema:MediaObject, schema:CreativeWork, schema:Book ;
   library:oclcnum "894363644" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1366444039#Place/houndmills_basingstoke_hampshire> ; # Houndmills, Basingstoke, Hampshire
   library:placeOfPublication <http://experiment.worldcat.org/entity/work/data/1366444039#Place/new_york_ny> ; # New York, NY
   rdfs:comment "Warning: This malformed URI has been treated as a string - 'http://ezproxy.macewan.ca/login?url=http://library.books24x7.com/library.asp?^B&bookid=89456'" ;
   schema:about <http://dewey.info/class/658.8342/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/1366444039#Topic/marketing> ; # Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/1366444039#Topic/consumer_behavior> ; # Consumer behavior
   schema:about <http://experiment.worldcat.org/entity/work/data/1366444039#Topic/customer_relations_management> ; # Customer relations--Management
   schema:bookFormat schema:EBook ;
   schema:contributor <http://experiment.worldcat.org/entity/work/data/1366444039#Person/fisher_michael_1968> ; # Michael Fisher
   schema:contributor <http://experiment.worldcat.org/entity/work/data/1366444039#Person/abbott_martin_1967> ; # Martin Abbott
   schema:creator <http://experiment.worldcat.org/entity/work/data/1366444039#Person/lyytinen_kalle_1953> ; # Kalle Lyytinen
   schema:datePublished "2014" ;
   schema:description "Why is viral growth important? -- Technological factors -- The viral model -- The concept of self-identity -- Identity and self verification -- Seeing and being seen -- Getting it right -- Getting it wrong -- Conclusion."@en ;
   schema:description ""This unique new book is the first to explore the idea of 'customer misuse': when customers modify features or expand the usage of products and services in ways that were never intended. Reacting appropriately to customer misuse will allow companies to enter new markets, create more loyal customers, and encourage customers to tell others about the company's products, all of which foster faster growth. These compelling concepts are presented in the form of simple actionable principles and illustrated with rich case studies from successful companies such as Twitter, Intuit, eBay and Coca-Cola, to offer the first practical guide to harnessing this new source of strategic innovation."--"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/1366444039> ;
   schema:genre "Electronic books"@en ;
   schema:inLanguage "en" ;
   schema:isSimilarTo <http://worldcat.org/entity/work/data/1366444039#CreativeWork/power_of_customer_misbehavior> ;
   schema:name "The power of customer misbehavior : drive growth and innovation by learning from your customers"@en ;
   schema:productID "894363644" ;
   schema:publication <http://www.worldcat.org/title/-/oclc/894363644#PublicationEvent/houndmills_basingstoke_hampshire_new_york_ny_palgrave_macmillan_2014> ;
   schema:publisher <http://experiment.worldcat.org/entity/work/data/1366444039#Agent/palgrave_macmillan> ; # Palgrave Macmillan
   schema:url <http://site.ebrary.com/id/10868861> ;
   schema:url <http://www.books24x7.com/marc.asp?bookid=89456> ;
   schema:url <http://www.palgraveconnect.com/pc/doifinder/10.1057/9781137348920> ;
   schema:url "http://ezproxy.macewan.ca/login?url=http://library.books24x7.com/library.asp?^B&bookid=89456" ;
   schema:url <http://link.springer.com/10.1057/9781137348920> ;
   schema:workExample <http://worldcat.org/isbn/9781137348937> ;
   schema:workExample <http://worldcat.org/isbn/9781137348913> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/894363644> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1366444039#Agent/palgrave_macmillan> # Palgrave Macmillan
    a bgn:Agent ;
   schema:name "Palgrave Macmillan" ;
    .

<http://experiment.worldcat.org/entity/work/data/1366444039#Person/abbott_martin_1967> # Martin Abbott
    a schema:Person ;
   schema:birthDate "1967" ;
   schema:familyName "Abbott" ;
   schema:givenName "Martin" ;
   schema:name "Martin Abbott" ;
    .

<http://experiment.worldcat.org/entity/work/data/1366444039#Person/fisher_michael_1968> # Michael Fisher
    a schema:Person ;
   schema:birthDate "1968" ;
   schema:familyName "Fisher" ;
   schema:givenName "Michael" ;
   schema:name "Michael Fisher" ;
    .

<http://experiment.worldcat.org/entity/work/data/1366444039#Person/lyytinen_kalle_1953> # Kalle Lyytinen
    a schema:Person ;
   schema:birthDate "1953" ;
   schema:familyName "Lyytinen" ;
   schema:givenName "Kalle" ;
   schema:name "Kalle Lyytinen" ;
    .

<http://experiment.worldcat.org/entity/work/data/1366444039#Place/houndmills_basingstoke_hampshire> # Houndmills, Basingstoke, Hampshire
    a schema:Place ;
   schema:name "Houndmills, Basingstoke, Hampshire" ;
    .

<http://experiment.worldcat.org/entity/work/data/1366444039#Topic/customer_relations_management> # Customer relations--Management
    a schema:Intangible ;
   schema:name "Customer relations--Management"@en ;
    .

<http://link.springer.com/10.1057/9781137348920>
   rdfs:comment "from Springer" ;
   rdfs:comment "(Unlimited Concurrent Users)" ;
    .

<http://worldcat.org/entity/work/data/1366444039#CreativeWork/power_of_customer_misbehavior>
    a schema:CreativeWork ;
   rdfs:label "Power of customer misbehavior." ;
   schema:description "Print version:" ;
   schema:isSimilarTo <http://www.worldcat.org/oclc/894363644> ; # The power of customer misbehavior : drive growth and innovation by learning from your customers
    .

<http://worldcat.org/isbn/9781137348913>
    a schema:ProductModel ;
   schema:isbn "1137348917" ;
   schema:isbn "9781137348913" ;
    .

<http://worldcat.org/isbn/9781137348937>
    a schema:ProductModel ;
   schema:isbn "1137348933" ;
   schema:isbn "9781137348937" ;
    .

<http://www.worldcat.org/title/-/oclc/894363644>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
   schema:about <http://www.worldcat.org/oclc/894363644> ; # The power of customer misbehavior : drive growth and innovation by learning from your customers
   schema:dateModified "2017-12-24" ;
   void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.