|ISBN:||9781400069286 1400069289 9780812981605 081298160X|
|描述：||xx, 371 pages : illustrations ; 25 cm|
|内容：||Prologue: The habit cure --
The habits of individuals : The habit loop: how habits work ; The craving brain: how to create new habits ; The golden rule of habit change: why transformation occurs --
The habits of successful organizations : Keystone habits, or The ballad of Paul O'Neill: which habits matter most ; Starbucks and the habit of success: when willpower becomes automatic ; The power of a crisis: how leaders create habits through accident and design ; How Target knows what you want before you do: when companies predict (and manipulate) habits --
The habits of societies : Saddleback Church and the Montgomery Bus Boycott: how movements happen ; The neurology of free will : are we responsible for our habits? --
Appendix: A reader's guide to using these ideas.
In this book the author, a New York Times business reporter, takes us to the edge of scientific discoveries that explain why habits exist and how they can be changed. With an ability to distill vast amounts of information into engrossing narratives, he brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Proctor & Gamble, Target superstores, Rick Warren's Saddleback Church, NFL locker rooms, and the nation's largest hospitals to see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death. Habits are not destiny; the author maintains that by harnessing this new science, we can transform our business, our communities, and our lives.