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The power of metaphor in the age of electronic media

Author: Raymond Gozzi
Publisher: Cresskill, N.J. : Hampton Press, ©1999.
Series: Hampton Press communication series., Media ecology.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This work examines the methaphors through which culture comprehends new media, such as cyberspace, the information superhighway, the computer virus, and hot and cool media. It also gives a history of  Read more...

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Document Type: Book
All Authors / Contributors: Raymond Gozzi
ISBN: 1572731222 9781572731226 1572731230 9781572731233
OCLC Number: 40838727
Description: xvi, 295 pages : illustrations ; 24 cm.
Contents: Foreword / Neil Postman --
Sect. 1. The Power of Metaphor. 1. The Intimate Relations Between Metaphor and Media. 2. New Media Redescribing the World. 3. From Print to Electronic Descriptions of the World. 4. Metalanguages of Paradox: McLuhan and Derrida. 5. A Media Ecology History of Metaphor. 6. Theories of Metaphor. 7. How To Do a Metaphorical Analysis --
Sect. 2. Media and Metaphors. 8. Deep Metaphors for Television. 9. Why Television Is Not a Text. 10. Hot and Cool Media --
Reworking McLuhan. 11. Will the Media Create a Global Village? 12. Life is a Drama --
The TV Generation's Metaphor. 13. Is Childhood Disappearing Out Here in Televisionland? 14. Has Metaphor Collapsed?
Series Title: Hampton Press communication series., Media ecology.
Responsibility: Raymond Gozzi, Jr. ; [foreword by Neil Postman].

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