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The power of persuasion

Author: Robert B CialdiniKaren SuttonMauricio QuijanoCatherine O'BrienGordon GurleyAll authors
Publisher: [Stanford, CA] : Stanford Alumni Association ; Stanford Video ; Mill Valley, CA : Kantola Productions [distributor], ©2001.
Series: Stanford executive briefings (Unnumbered)
Edition/Format:   DVD video : EnglishView all editions and formats
Database:WorldCat
Summary:
"Whether in leadership, management, communication, sales, negotiation or on any level of the ladder, we all need to persuade others. How we do it ethically and most effectively is the basis of over 30 years of research by Professor Robert Cialdini. Based on a vast amount of highly respected, peer-reviewed and scientifically proven published research, Dr. Cialdini has developed six universal principles of  Read more...
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Genre/Form: Educational films
Filmed lectures
Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Robert B Cialdini; Karen Sutton; Mauricio Quijano; Catherine O'Brien; Gordon Gurley; Marc Franklin; Stanford Video.; Stanford Alumni Association.; Stanford University Media Solutions.; Kantola Productions.
OCLC Number: 56353615
Notes: Title from container.
"Taped live March 21, 2001 at Stanford University."
Originally produced on videocassette in 2001.
Special features: Introduction by the Dean ; clips of other programs.
Credits: Executive producer, Catherine O'Brien ; editors, Gordon Gurley, Marc Franklin.
Performer(s): Robert Cialdini, presenter.
Description: 1 videodisc (55 min.) : sound, color ; 4 3/4 in.
Details: DVD.
Series Title: Stanford executive briefings (Unnumbered)
Responsibility: producer Karen Sutton ; director Mauricio Quijano ; production services provided by Stanford University Media Solutions.

Abstract:

"Whether in leadership, management, communication, sales, negotiation or on any level of the ladder, we all need to persuade others. How we do it ethically and most effectively is the basis of over 30 years of research by Professor Robert Cialdini. Based on a vast amount of highly respected, peer-reviewed and scientifically proven published research, Dr. Cialdini has developed six universal principles of influence. As a dynamic speaker, Dr. Cialdini ensures his viewers will leave with easily applied methods that can be used to increase compliance and change behaviors." -- Back of container.

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