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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/35235079 Title: The power of product platforms : building value and cost leadership Author: Marc H Meyer; Alvin P Lehnerd Publisher: New York : Free Press, ©1997. ISBN/ISSN: 0684825805 9780684825809 OCLC:35235079

  
  

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• New products -- Management.
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The power of product platforms : building value and cost leadership

Author:	Marc H Meyer; Alvin P Lehnerd
Publisher:	New York : Free Press, ©1997.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	"Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, Product Platforms. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology." "The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort."--BOOK JACKET.  Read more...
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