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The power of real-time social media marketing : how to attract and retain customers and grow the bottom line in the globally connected world

Author: Beverly Macy; Teri Thompson
Publisher: New York : McGraw-Hill, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Beverly Macy and Teri Thompson explain how you can use this global, real-time platform to change how consumers interact with your brand. They then present detailed case studies illustrating how top organizations and emerging brand giants have proven the remarkable effectiveness of social media marketing. --from publisher description.
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Document Type: Book
All Authors / Contributors: Beverly Macy; Teri Thompson
ISBN: 9780071752633 0071752633
OCLC Number: 659413218
Description: xxii, 244 pages : illustrations, map ; 24 cm
Contents: Real-time marketing: the now lens --
The way we communicate has changed forever: why now? --
The power of conversation and engagement --
Real-time marketing strategies --
Real-time marketing case stories: lessons in leadership : The American Red Cross: one tweet turns into $33 million for Haitian relief ; USA Today: publishing in real-time ; EMC: real-time in the enterprise ; Orange County Transportation Authority: transforming government ; Wahoo's Fish Tacos: community building through extreme sports ; Mazda USA: social media restart ; The Roxy Theatre: entertainment and business revitalization through customer sharing and social media (or "How social media saved the Sunset Strip!") ; DIRECTV: customer interaction transforms business --
Analytics and measurement --
Viewing the future of real-time social media: the next lens.
Responsibility: by Beverly Macy, Teri Thompson.

Abstract:

Reveals how leading global companies are leveraging the hottest trends in social media marketing to build a successful real-time marketing strategy that marketing professionals can implement in their  Read more...

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