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The power of simplicity : a management guide to cutting through the nonsense and doing things right

Author: Jack Trout; Steve Rivkin
Publisher: New York : McGraw-Hill, ©1999.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Trout, Jack.
Power of simplicity.
New York : McGraw-Hill, ©1999
(DLC) 98037927
(OCoLC)39545994
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jack Trout; Steve Rivkin
ISBN: 0585047987 9780585047980 0071366989 9780071366984
OCLC Number: 42417797
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (x, 205 pages) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: The Basics of Simplicity. 1. Simplicity. Why people fear it so much. 2. Common sense. It can make things happen. 3. Complex language. It can cloud people's minds --
Management Issues. 4. Information. Too much can confuse you. 5. Consultants. The source of a lot of nonsense. 6. Competitors. Simply think of them as the enemy. 7. Strategy. It's all about differentiation. 8. Customer orientation. It's a given, not a difference. 9. Annual budgets. A simple way to maximize your dollars. 10. Prices. Simple guidelines to get them right --
Leadership Issues. 11. Mission statements. All they add is needless confusion. 12. Leadership. It's about leading the charge. 13. Long-term planning. It's just wishful thinking.
Responsibility: Jack Trout with Steve Rivkin.

Abstract:

Designed to show managers how to run their companies like successful entrepreneurs, this text looks for simple and innovative solutions that allow a company to thrive and focus on the business at  Read more...

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