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Power play : the beginning of the endgame in Net markets
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Power play : the beginning of the endgame in Net markets

Author: Michael Moriarty; Bruce Klassen
Publisher: New York : J. Wiley, ©2001.
Edition/Format:   Book : EnglishView all editions and formats
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Moriarty; Bruce Klassen
ISBN: 0471438804 9780471438809
OCLC Number: 46959793
Description: x, 241 p. ; 24 cm.
Contents: Expectations and Realities --
Six Myths of Net Markets: Find the facts amid a tidal wave of hype --
Power Players versus the Pure Plays: Ignore the headlines: In the end, big beats nimble --
Ecosystems: The Smartest Distance between Two Points: Explore the net market ecosystem --
Building the B2B Foundation --
Creating Stickiness with Content: Use what you know to make your customers love you --
Follow the Money: Commerce Is Still Core to E-Commerce: How much is your net market worth to you? --
Connection: Can We Talk?: Power Players rewrite the rules of communication --
How the Leaders are Playing the Game --
Being the Biggest from Birth: The WorldWide Retail Exchange: This retail exchange redefines what's in store --
Covisint Puts the Pedal to the Metal: Big things happen when the Big Three get together --
Moving Essential Parts around the World the Aerospan Way: This air transport market has the clout of a longtime industry organization --
Participating in net Markets --
The Challenge of Change Hasn't Changed: Human capital issues are still the critical factor --
The Competitor Dating Game: When your customer is your contractor and competitor --
Setting the Global Standard for Standards: The triumph of the cooperative over the clever --
What Happens Next?: T2T, P2P, and beyond --
Toolbox.
Responsibility: Michael Moriarty, Bruce Klassen.
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