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| Material Type: | Internet resource |
|---|---|
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Michael Moriarty; Bruce Klassen |
| ISBN: | 0471438804 9780471438809 |
| OCLC Number: | 46959793 |
| Description: | x, 241 p. ; 24 cm. |
| Contents: | Expectations and Realities -- Six Myths of Net Markets: Find the facts amid a tidal wave of hype -- Power Players versus the Pure Plays: Ignore the headlines: In the end, big beats nimble -- Ecosystems: The Smartest Distance between Two Points: Explore the net market ecosystem -- Building the B2B Foundation -- Creating Stickiness with Content: Use what you know to make your customers love you -- Follow the Money: Commerce Is Still Core to E-Commerce: How much is your net market worth to you? -- Connection: Can We Talk?: Power Players rewrite the rules of communication -- How the Leaders are Playing the Game -- Being the Biggest from Birth: The WorldWide Retail Exchange: This retail exchange redefines what's in store -- Covisint Puts the Pedal to the Metal: Big things happen when the Big Three get together -- Moving Essential Parts around the World the Aerospan Way: This air transport market has the clout of a longtime industry organization -- Participating in net Markets -- The Challenge of Change Hasn't Changed: Human capital issues are still the critical factor -- The Competitor Dating Game: When your customer is your contractor and competitor -- Setting the Global Standard for Standards: The triumph of the cooperative over the clever -- What Happens Next?: T2T, P2P, and beyond -- Toolbox. |
| Responsibility: | Michael Moriarty, Bruce Klassen. |
| More information: |
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