skip to content
Power public relations : how to get PR to work for you Preview this item
ClosePreview this item
Checking...

Power public relations : how to get PR to work for you

Author: Leonard Saffir; John J Tarrant
Publisher: Lincolnwood, Ill. : NTC Business Books, ©1993
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
"How do leading organizations win constant media attention, keep company confidence high, and attract valuable new business and top-flight employees? How do public figures and politicians capture the media spotlight and stay in the public eye? And how do successful entrepreneurs and professionals move their businesses and careers in to the fast track? By understanding and capitalizing on that most powerful yet most  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Leonard Saffir; John J Tarrant
ISBN: 0844232602 9780844232607 0844232599 9780844232591
OCLC Number: 25370417
Notes: Includes index.
Description: xiii, 258 p. ; 23 cm.
Contents: The art of making up minds --
Integrated marketing --
How PR makes customers need things --
PR as a strategic weapon --
Promotional philanthropy --
How PR can replace advertising --
The secrets of crisis management --
Gentrifying the national enquirer --
From lawsuits to murder trials --
New ways that PR serves clients --
How to stage-manage the interview --
Getting on radio and television --
Running effective news conferences --
Building and running a PR firm --
Building strategies --
Evaluating the PR program --
How PR is sold --
and how it should be bought --
A look ahead at power PR.
Responsibility: Leonard Saffir with John Tarrant.

Abstract:

"How do leading organizations win constant media attention, keep company confidence high, and attract valuable new business and top-flight employees? How do public figures and politicians capture the media spotlight and stay in the public eye? And how do successful entrepreneurs and professionals move their businesses and careers in to the fast track? By understanding and capitalizing on that most powerful yet most under-used weapon in the corporate and marketing armory - public relations." "Power Public Relations introduces the new PR. No longer a prop to marketing or corporate communications, public relations has become a powerful and pervasive discipline. This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR expert Len Saffir introduces PR as an equal partner with marketing in the promotion of products and services, predicting that "sell shops" - integrating PR with advertising and promotion - will soon replace traditional ad agencies. Case histories, such as the marketing of cigarettes in a hostile environment and the effective promotion of controversial causes, demonstrate that this is the wave of the future. In the management of crisis - disasters involving defective products, on-site accidents, or accusations of unethical corporate conduct - this book explains how to use preemptive public relations to develop action plans to contain damage in crisis situations, work with the media, and regain public support. In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popular causes or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement." "Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations will open new opportunities for anyone who understands the new PR and puts it to work."--BOOK JACKET.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Related Subjects:(2)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


<http://www.worldcat.org/oclc/25370417>
library:oclcnum"25370417"
library:placeOfPublication
library:placeOfPublication
owl:sameAs<info:oclcnum/25370417>
rdf:typeschema:Book
rdfs:seeAlso
schema:about
schema:about
schema:about
schema:about
schema:author
schema:contributor
schema:copyrightYear"1993"
schema:datePublished"1993"
schema:description"The art of making up minds -- Integrated marketing -- How PR makes customers need things -- PR as a strategic weapon -- Promotional philanthropy -- How PR can replace advertising -- The secrets of crisis management -- Gentrifying the national enquirer -- From lawsuits to murder trials -- New ways that PR serves clients -- How to stage-manage the interview -- Getting on radio and television -- Running effective news conferences -- Building and running a PR firm -- Building strategies -- Evaluating the PR program -- How PR is sold -- and how it should be bought -- A look ahead at power PR."
schema:exampleOfWork<http://worldcat.org/entity/work/id/28130424>
schema:inLanguage"en"
schema:name"Power public relations : how to get PR to work for you"
schema:numberOfPages"258"
schema:publisher
schema:reviews
rdf:typeschema:Review
schema:itemReviewed<http://www.worldcat.org/oclc/25370417>
schema:reviewBody""How do leading organizations win constant media attention, keep company confidence high, and attract valuable new business and top-flight employees? How do public figures and politicians capture the media spotlight and stay in the public eye? And how do successful entrepreneurs and professionals move their businesses and careers in to the fast track? By understanding and capitalizing on that most powerful yet most under-used weapon in the corporate and marketing armory - public relations." "Power Public Relations introduces the new PR. No longer a prop to marketing or corporate communications, public relations has become a powerful and pervasive discipline. This book covers the spectrum of PR strategies, showing how they can be used to aggressively engineer public perceptions on corporate, political, legal, and social fronts. In the business world, PR expert Len Saffir introduces PR as an equal partner with marketing in the promotion of products and services, predicting that "sell shops" - integrating PR with advertising and promotion - will soon replace traditional ad agencies. Case histories, such as the marketing of cigarettes in a hostile environment and the effective promotion of controversial causes, demonstrate that this is the wave of the future. In the management of crisis - disasters involving defective products, on-site accidents, or accusations of unethical corporate conduct - this book explains how to use preemptive public relations to develop action plans to contain damage in crisis situations, work with the media, and regain public support. In the political and legal arenas, Power Public Relations explains how well-chosen PR strategies can ally public figures with popular causes or concerns, turn public opinion, and win lawsuits, proxy battles, and personal advancement." "Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations will open new opportunities for anyone who understands the new PR and puts it to work."--BOOK JACKET."
schema:workExample
schema:workExample
schema:workExample
schema:workExample

Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.