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Power sales writing : using communication to turn prospects into clients

Author: Sue Hershkowitz-Coore
Publisher: New York : McGraw-Hill, ©2012.
Edition/Format:   eBook : Document : English : Expanded 2nd edView all editions and formats
Summary:

A concise guide to the words and phrases that wow clients, win sales, and sell your boss on your ideas--updated to include the most current language used on today's digital platforms

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hershkowitz-Coore, Sue.
Power sales writing.
New York : McGraw-Hill, ©2012
(DLC) 2012359315
(OCoLC)721903671
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Sue Hershkowitz-Coore
ISBN: 9780071770804 0071770801
OCLC Number: 816351297
Notes: "Featuring all new online and social media tactics"--Cover.
Includes index.
Description: 1 online resource (xiii, 225 pages) : illustrations
Contents: Part One: Getting StartedChapter 1: Getting StartedChapter 2: Plan it: Start right to save up to 80% of writing timeChapter 3: Do it: Why being creative is less important than you thinkChapter 4: Check it: The fail-proof stepPart Two: The Psychology of Influential WritingChapter 5: Know your "core" messageChapter 6: Connect the dots: Benefits aren't enough!Chapter 7: Create the all-important authentic benefit statementChapter 8: Using social media trends to write more persuasive emailPart Three: Successful prospecting with emailChapter 9: Create Persuasive and Successful "Cold Email" MessagesChapter 10: Replace the introductory letter NOW!Chapter 11: Craft subject lines that get openedChapter 12: Ask for the next step - and get it!Part Four: Brand yourself as a professionalChapter 13: Email eye-candy!Chapter 14: "Twitterize" emailChapter 15: Ciao and other obsolete closingsChapter 16: Email on a smart phone: Use this not that.Part Five: Keeping Customers happyChapter 17: Write "bad" news messages - and keeping customers happyChapter 18: What to say when "I'm sorry" doesn't workChapter 19: How to avoid "pissing" them offPart Six: Bonus to Use Now! Right now!Chapter 20: Writing Awesome Prospecting Emails Examples!Chapter 21: Writing Amazing Follow-up Emails Examples!Chapter 22: Enhance your worth and convert more leads!
Responsibility: Sue Hershkowitz-Coore.

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