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Powerful exhibit marketing : the complete guide to successful trade shows, conferences and consumer shows

Author: Barry Siskind
Publisher: Mississauga, Ont. : J. Wiley & Sons Canada, ©2005.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
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Additional Physical Format: Online version:
Siskind, Barry, 1946-
Powerful exhibit marketing.
Mississauga, Ont. ; [Chichester] : John Wiley, ©2005
(OCoLC)624094406
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barry Siskind
ISBN: 0470834692 9780470834695
OCLC Number: 57474449
Notes: Includes index.
Description: xiv, 301 pages : illustrations ; 23 cm
Contents: Introduction : what is exhibit management? --
pt. 1. Managing the fiscal resources --
Ch. 1. Exhibiting objectives --
Ch. 2. Budgeting and financial management --
Ch. 3. Choosing the right event --
pt. 2. Managing the physical aspects --
Ch. 4. Create your three-dimensional marketing experience --
Ch. 5. Your display --
the nuts and bolts --
Ch. 6. Enhancements --
Ch. 7. Pre-show promotion --
pt. 3. Managing the human resources --
Ch. 8. Pre-show briefing --
Ch. 9. The four stages of boothing --
Ch. 10. Breaking the ice --
Ch. 11. Gathering information --
Ch. 12. Making effective show presentations --
Ch. 13. Disengaging --
Ch. 14. Developing rapport with potential clients --
Ch. 15. Turning leads into business --
Ch. 16. Gathering strategic intelligence at a show.
Responsibility: Barry Siskind.
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