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Powering content : building a nonstop content marketing machine

Author: Laura Busche
Publisher: Sebastopol, CA : O'Reilly Media, Inc., 2017. ©2017
Edition/Format:   Print book : English : First editionView all editions and formats
Summary:
Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through  Read more...
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Document Type: Book
All Authors / Contributors: Laura Busche
ISBN: 9781491963746 1491963743
OCLC Number: 993628600
Notes: Includes index.
Description: vii, 297 pages : illustrations ; 23 cm
Contents: Part 1. Wearing the content strategist hat. Setting content goals --
Designing content personas --
Defining your channels --
Themes, voice, and tone --
Finding your brand's aesthetic --
Part 2. Wearing the content creaor hat. Understanding content formats --
The one about formulas and headlines --
Optimizing the content experience with design --
Brainstorming techniques --
Part 3. Wearing the content manager hat. Scaling content like a production manager --
Managing a content team --
Content search engine optimization --
Securing distribution.
Responsibility: Laura Busche.

Abstract:

Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll  Read more...

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