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Powerlines : words that sell brands, grip fans, and sometimes change history

Author: Steve Cone
Publisher: New York : Bloomberg Press, 2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
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based on 1 rating(s) 1 with a review

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steve Cone
ISBN: 9781576603048 1576603040
OCLC Number: 166368234
Awards: Commended for Axiom Business Book Awards (Advertising/Marketing) 2009
Description: xviii, 251 pages : illustrations ; 25 cm
Contents: Introduction. Car 54, Where Are You? --
Pt. 1. Powerlines: Getting the Right Few Words to Every Nook and Cranny on the Planet --
1. Powerlines Defined --
2. Powerlines Take to the Air --
Pt. 2. Powerline Perspective: Countries, Candidates, Cultures, and Companies Rise or Fall on Powerful Lines, Mottos, and Sayings --
3. Uncle Sam Wants You, Your Mind, and Your Money --
4. You Can't Put the Toothpaste Back in the Tube --
5. Shots Heard Round the World --
6. There Is Nothing Wrong with Your Television Set --
Pt. 3. Put A Powerline In Your Tank: Putting Powerlines to Work in a Marketing Campaign --
7. When It Rains It Pours --
8. Jingles All the Way --
9. Gun That Won the West --
10. Character Building.
Responsibility: Steve Cone.
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Abstract:

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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WORDS WELL CHOSEN

by PhillipTaylor (WorldCat user published 2009-04-20) Excellent Permalink

This is one fascinating book.  

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