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Powerlines : words that sell brands, grip fans, and sometimes change history

Author: Steve Cone
Publisher: New York : Bloomberg Press, 2008.
Edition/Format:   Book : English : 1st edView all editions and formats
Database:WorldCat
Summary:
"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.
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based on 1 rating(s) 1 with a review

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Steve Cone
ISBN: 9781576603048 1576603040
OCLC Number: 166368234
Description: xviii, 251 pages : illustrations ; 25 cm
Responsibility: Steve Cone.
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Abstract:

"Makes the case that a great slogan is the most important part of any marketing campaign and shows by means of many examples and some instruction how to create one"--Provided by publisher.

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WORDS WELL CHOSEN

by PhillipTaylor (WorldCat user published 2009-04-20) Excellent Permalink

This is one fascinating book.  

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