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PR 2.0 : new media, new tools, new audiences

Author: Deirdre Breakenridge
Publisher: Upper Saddle River, N.J. : FT Press, ©2008.
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:

Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Deirdre Breakenridge
ISBN: 0321510070 9780321510075
OCLC Number: 183609309
Description: xx, 284 p. ; 24 cm.
Contents: Foreword / Brian Solis --
sect. I. The transition to PR 2.0. PR 2.0 is here --
Getting started with 2.0 research --
Research with expert resources --
Reaching the wired media for better coverage --
Better monitoring for PR 2.0 --
sect. II. A new direction in PR. Interactive newsrooms: how to attract the media --
The social media news release: an overdue facelift --
Social networking: a revolution has begun --
RSS technology: a really simple tool to broaden your reach --
Video and audio for enhanced web communications --
sect. III. Embracing PR 2.0. Social media: immerse yourself and your brand --
The pro's use of PR 2.0 --
The mindset of the PR 2.0 journalist --
A PR 2.0 plan --
sect. IV The future of PR 2.0 --
The path to great PR.
Responsibility: Deirdre Breakenridge.
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