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The PR bible for community theatres

Author: Chris Mackowski
Publisher: Portsmouth, NH : Heinemann, ©2002.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Chris Mackowski
ISBN: 0325004404 9780325004402
OCLC Number: 49326814
Description: xi, 188 pages : illustrations ; 23 cm
Contents: 1 Everything You Ever Needed to Know About PR (Crammed into One Chapter) 1 --
2 Who's Out There and What Do They Think of You? (How Research Can Help You Identify and Evaluate Your Relationships) 8 --
3 How'd They Know That? (And Why Didn't They Know Something Else?) 12 --
4 Newspaper Editors Don't Want to Be Your Friends (But They Do Want to Be Hooked) 21 --
5 Quest for the Holy Grail (The Magazine Feature) 38 --
6 Radio Daze 44 --
7 TV or Not TV? That Is the Question 57 --
8 The World Wide Whatsit? (And Why It's So Important) 65 --
9 You've Got the Look (And Everything You Do Should, Too) 78 --
10 Your Season Brochure Sets the Tone 86 --
11 Your Newsletter Is Your Best Friend 97 --
12 The Three Ps 110 --
13 A Few Words About Printing 121 --
14 Picture This 128 --
15 Bright Ideas 137 --
16 Getting Your Act Together: Drafting Your PR and Marketing Plan 151.
Other Titles: Public relations bible for community theatres
Responsibility: Chris Mackowski.

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