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PR today : the authoritative guide to public relations

Author: Trevor Morris; Simon Goldsworthy
Publisher: London : Palgrave Macmillan, [2016]
Edition/Format:   Print book : English : Second editionView all editions and formats
Summary:
"Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants to understand PR better, this book is for you. The new and fully-updated second edition of this acclaimed textbook takes account of the rapid change in the PR industry, including a thoroughly revised and expanded chapter on digital PR. It offers a guide to public  Read more...
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Document Type: Book
All Authors / Contributors: Trevor Morris; Simon Goldsworthy
ISBN: 9781137495686 1137495685
OCLC Number: 922639638
Notes: Revised edition of PR today, 2012.
Description: xvi, 304 pages : illustrations (black and white) ; 24 cm
Contents: Machine generated contents note: --
Preface --
Acknowledgements --
Guided Tour --
Chapter 1: Understanding PR --
Chapter 2: PR Ethics --
Chapter 3: The make up of the PR industry --
Chapter 4: How to present a PR proposal --
Chapter 5: PR media skills --
Chapter 6: PR events --
Chapter 7: PR in the online world --
Chapter 8: Internal communications --
Chapter 9: Crisis management --
Chapter 10: Corporate social responsibility --
Chapter 11: PR and ethics --
Chapter 12: PR and the future --
Further Reading --
Glossary
Responsibility: Trevor Morris and Simon Goldsworthy.

Abstract:

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications,  Read more...

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'If you read just one book on PR, read this. In an industry full of self-important bogus theory and pretension, Morris and Goldsworthy tell it how it really is. Worth more than any number of Read more...

 
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