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A practical guide to enrollment and retention management in higher education

Author: Marguerite J Dennis
Publisher: Westport, Conn. : Bergin & Garvey, 1998.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Dennis, Marguerite J., 1946-
Practical guide to enrollment and retention management in higher education.
Westport, Conn. : Bergin & Garvey, 1998
(OCoLC)606997004
Online version:
Dennis, Marguerite J., 1946-
Practical guide to enrollment and retention management in higher education.
Westport, Conn. : Bergin & Garvey, 1998
(OCoLC)607882740
Document Type: Book
All Authors / Contributors: Marguerite J Dennis
ISBN: 0897895916 9780897895910
OCLC Number: 38304391
Description: xi, 139 p. ; 25 cm.
Contents: What is enrollment management? --
Who is an enrollment manager? --
The future of enrollment management --
Marketing --
Telecounseling: pick up the phone --
Publications --
Advertising --
The role of faculty in enrollment and retention management --
Financial aid --
Retention management --
Outcomes --
Evaluation --
Success and failure --
Change: our constant companion --
Conclusion.
Responsibility: Marguerite J. Dennis.

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