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| Additional Physical Format: | Online version: Dennis, Marguerite J., 1946- Practical guide to enrollment and retention management in higher education. Westport, Conn. : Bergin & Garvey, 1998 (OCoLC)606997004 Online version: Dennis, Marguerite J., 1946- Practical guide to enrollment and retention management in higher education. Westport, Conn. : Bergin & Garvey, 1998 (OCoLC)607882740 |
|---|---|
| Document Type: | Book |
| All Authors / Contributors: |
Marguerite J Dennis |
| ISBN: | 0897895916 9780897895910 |
| OCLC Number: | 38304391 |
| Description: | xi, 139 p. ; 25 cm. |
| Contents: | What is enrollment management? -- Who is an enrollment manager? -- The future of enrollment management -- Marketing -- Telecounseling: pick up the phone -- Publications -- Advertising -- The role of faculty in enrollment and retention management -- Financial aid -- Retention management -- Outcomes -- Evaluation -- Success and failure -- Change: our constant companion -- Conclusion. |
| Responsibility: | Marguerite J. Dennis. |
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