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Practical web analytics for user experience : how analytics can help you understand your users

Author: Michael Beasley
Publisher: Amsterdam ; Boston : Morgan Kaufmann, an imprint of Elsevier, [2013] ©2013
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Beasley
ISBN: 9780124046191 0124046193
OCLC Number: 841050175
Notes: Includes index.
Description: xv, 234 pages : illustrations ; 24 cm
Contents: pt. 1. Introduction to web analytics --
pt. 2. Learning about users through web analytics --
pt. 3. Advanced topics.
Responsibility: Michael Beasley, UX Designer, ITHAKA, Ypsilanti, Michigan, USA.

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"...the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics... The book in turn will help you learn how to use Web Analytics data... All in Read more...

 
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