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Practical web analytics for user experience : how analytics can help you understand your users

Author: Michael Beasley
Publisher: Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Beasley, Michael, 1980-
Practical web analytics for user experience.
Amsterdam : Morgan Kaufmann, an imprint of Elsevier, [2013]
(DLC) 2013010542
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Michael Beasley
ISBN: 9780124046948 0124046940
OCLC Number: 857807078
Description: 1 online resource (1 ebook)
Contents: pt. 1. Introduction to web analytics --
pt. 2. Learning about users through web analytics --
pt. 3. Advanced topics.
Responsibility: Michael Beasley.

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Teaches you how to use web analytics to help answer the complicated questions facing UX professionals. This book includes a quantitative approach for measuring a website's effectiveness and the  Read more...

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"...the book is [a] manual, albeit an excellent constructed manual, for anyone looking to learn about Google Analytics... The book in turn will help you learn how to use Web Analytics data... All in Read more...

 
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