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A pragmatic theory of rhetoric

Author: Walter H Beale
Publisher: Carbondale : Southern Illinois University Press, ©1987.
Edition/Format:   Book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Beale, Walter H.
Pragmatic theory of rhetoric.
Carbondale : Southern Illinois University Press, c1987
(OCoLC)559625318
Document Type: Book
All Authors / Contributors: Walter H Beale
ISBN: 0809313006 9780809313006
OCLC Number: 13559713
Notes: Includes index.
Description: 186 p. : ill. ; 25 cm.
Contents: Introduction : Pragmatic theory and the written word --
1. The discourse hierarchy : a categorial framework --
2. Modes and strategies of discourse --
3. Motivational axes : a semiotic framework --
4. Rhetoric and the aims of discourse --
5. Varieties of rhetorical writing --
Conclusion : Rhetoric, motivational axes, and the language arts
Responsibility: by Walter H. Beale.
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